{"id":15167,"date":"2017-03-20T09:00:57","date_gmt":"2017-03-20T13:00:57","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=15167"},"modified":"2017-03-20T08:26:16","modified_gmt":"2017-03-20T12:26:16","slug":"life-imitates-art-heinz-turns-to-mad-men-for-its-next-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2017\/life-imitates-art-heinz-turns-to-mad-men-for-its-next-ad-campaign\/","title":{"rendered":"Life Imitates Art: Heinz Turns To Mad Men For Its Next Ad Campaign"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/03\/032017_1224_LifeImitate1.png\" alt=\"\" width=\"643\" height=\"224\" \/><\/p>\n<p>TV writers could do well in the ad industry writes Jessica Wohl:<\/p>\n<ul>\n<li>In a 2013 episode of the hit show Mad Men, the lead is responsible for creating a marketing campaign for Heinz ketchup.<\/li>\n<li>Instead of showing the iconic bottle or logo, the fictional character depicted food like French fries and burgers with the tag &#8220;pass the Heinz&#8221;.<\/li>\n<li>2017 is the tenth anniversary of the premiere of the show, and executives thought the idea was worth bringing to life.<\/li>\n<li>Billboards with photos like the ones above will go up around Times Square, and will be shown in magazines like the New York Post.<\/li>\n<li>While Heinz wasn&#8217;t involved in the making of the show, it got permission from Lionsgate before running the campaign.<\/li>\n<\/ul>\n<p>Read more on <a href=\"http:\/\/adage.com\/article\/cmo-strategy\/heinz-taps-sterling-cooper-draper-pryce-campaign\/308261\/?utm_campaign=SocialFlow&amp;utm_source=Twitter&amp;utm_medium=Social\">Ad Age<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV writers could do well in the ad industry writes Jessica Wohl: In a 2013 episode of the hit show Mad Men, the lead is responsible for creating a marketing campaign for Heinz ketchup. Instead of showing the iconic bottle or logo, the fictional character depicted food like French fries and burgers with the tag [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/03\/032017_1224_LifeImitate1.png","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/15167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=15167"}],"version-history":[{"count":2,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/15167\/revisions"}],"predecessor-version":[{"id":15169,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/15167\/revisions\/15169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/15166"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=15167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=15167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=15167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}