{"id":14973,"date":"2017-01-18T09:00:28","date_gmt":"2017-01-18T14:00:28","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=14973"},"modified":"2017-01-17T23:52:33","modified_gmt":"2017-01-18T04:52:33","slug":"retailers-are-tracking-your-footsteps","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2017\/retailers-are-tracking-your-footsteps\/","title":{"rendered":"Retailers Are Tracking Your Footsteps"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-14974\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/01\/bright-eyes-rainbow-colour1-1024x640.jpg\" alt=\"bright-eyes-rainbow-colour[1]\" width=\"670\" height=\"419\" srcset=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/01\/bright-eyes-rainbow-colour1-1024x640.jpg 1024w, http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/01\/bright-eyes-rainbow-colour1-300x188.jpg 300w, http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/01\/bright-eyes-rainbow-colour1-768x480.jpg 768w, http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/01\/bright-eyes-rainbow-colour1-80x50.jpg 80w, http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/01\/bright-eyes-rainbow-colour1.jpg 1440w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>Merchants are using our smartphones to track\u00a0our movement within stores, wrote The Economist.<\/p>\n<ul>\n<li>If a retailer see&#8217;s that shoppers often go from drinks to frozen foods, then they might want to push the sections closer together &#8211; or further apart, to expose customers to more products.<\/li>\n<li>If you&#8217;re in a Westfield shopping mall and you search for a rival, you can expect to see a discount offered to you on the spot.<\/li>\n<li>Once the systems become precise enough they could also be used to help guide customers to the exact spot where they&#8217;ll find their desired product.<\/li>\n<li>Apple and Google are looking to build systems that will allow for this kind of tracking. Those who use public Wi-Fi shouldn&#8217;t expect privacy anyway &#8211; Wi-Fi agreements often confer the right on the provider to track location.<\/li>\n<\/ul>\n<p>Read more on <a href=\"http:\/\/www.economist.com\/news\/business\/21712163-there-money-be-made-tracking-shoppers-paths-inside-stores-new-industry-has-sprung-up\">The Economist<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merchants are using our smartphones to track\u00a0our movement within stores, wrote The Economist. If a retailer see&#8217;s that shoppers often go from drinks to frozen foods, then they might want to push the sections closer together &#8211; or further apart, to expose customers to more products. If you&#8217;re in a Westfield shopping mall and you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2017\/01\/bright-eyes-rainbow-colour1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=14973"}],"version-history":[{"count":1,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14973\/revisions"}],"predecessor-version":[{"id":14975,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14973\/revisions\/14975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/14974"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=14973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=14973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=14973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}