{"id":14006,"date":"2016-04-29T09:00:20","date_gmt":"2016-04-29T13:00:20","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=14006"},"modified":"2016-04-29T08:53:52","modified_gmt":"2016-04-29T12:53:52","slug":"twitter-is-no-longer-a-social-app","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2016\/twitter-is-no-longer-a-social-app\/","title":{"rendered":"Twitter Is No Longer A Social App"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/04\/042916_1250_TwitterIsNo1.jpg\" alt=\"\" width=\"641\" height=\"509\" \/><\/p>\n<p>The headline is meant to be taken quite literally. In Apple&#8217;s app store, Twitter has changed its category from &#8220;Social&#8221; to &#8220;News&#8221;. In separate articles Sarah Perez and Dieter Bohn looked into why this change may have been made:<\/p>\n<ul>\n<li>Twitter had another disappointing financial quarter, with its share price plummeting soon after the results were announced.<\/li>\n<li>Part of the problem is that everybody compares Twitter, and its (relatively) small user base, to the massive pool of users that Facebook has.<\/li>\n<li>Instead of trying to compete with Facebook head on in social networks, executives may want to change the conversation so that they&#8217;re no longer being compared to Facebook and instead define their own category.<\/li>\n<li>After all, no one really tries comparing LinkedIn&#8217;s user base with Facebook as a measure of LinkedIn&#8217;s success \u2013 because we think of LinkedIn as existing in a category distinct from Facebook.<\/li>\n<li>It also has a more practical implication. On Apple&#8217;s app store Twitter was ranked the #5 most popular social networking app.<\/li>\n<li>As a news app it&#8217;s the #1 app of its category \u2013 massively increasing exposure and possibly even improving overall ranking numbers.<\/li>\n<\/ul>\n<p>Read more on the two authors&#8217; takes <a href=\"http:\/\/techcrunch.com\/2016\/04\/28\/twitter-aims-to-boost-its-visibility-by-switching-from-social-networking-to-news-on-the-app-store\/\">here<\/a> and <a href=\"http:\/\/www.theverge.com\/2016\/4\/28\/11530550\/twitter-social-networking-news-app-facebook\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/techcrunch.com\/2016\/04\/28\/twitter-aims-to-boost-its-visibility-by-switching-from-social-networking-to-news-on-the-app-store\/\">TechCrunch<\/a> and <a href=\"http:\/\/www.theverge.com\/2016\/4\/28\/11530550\/twitter-social-networking-news-app-facebook\">The Verge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The headline is meant to be taken quite literally. In Apple&#8217;s app store, Twitter has changed its category from &#8220;Social&#8221; to &#8220;News&#8221;. In separate articles Sarah Perez and Dieter Bohn looked into why this change may have been made: Twitter had another disappointing financial quarter, with its share price plummeting soon after the results were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/04\/042916_1250_TwitterIsNo1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=14006"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14006\/revisions"}],"predecessor-version":[{"id":14009,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14006\/revisions\/14009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/14005"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=14006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=14006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=14006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}