{"id":13995,"date":"2016-04-27T09:00:31","date_gmt":"2016-04-27T13:00:31","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=13995"},"modified":"2016-04-26T23:52:15","modified_gmt":"2016-04-27T03:52:15","slug":"the-economics-of-animated-movies","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2016\/the-economics-of-animated-movies\/","title":{"rendered":"The Economics Of Animated Movies"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/04\/042716_0349_TheEconomic1.png\" alt=\"\" width=\"641\" height=\"435\" \/><\/p>\n<p>Angry Birds (the movie), Finding Dory, a new Ice Age, and even a movie about those 90s toy Trolls \u2013 the upcoming calendar is full of animated movies. Kyle Stock delved into the economics of the business:<\/p>\n<ul>\n<li>We&#8217;re reaching saturation point for animated movies, in part because they earn a 36% return.<\/li>\n<li>This is far ahead of the 26% that second placed Science Fiction\/Fantasy movies earn, and well ahead of dramas and comedies that struggle to break even.<\/li>\n<li>But, while a lucrative opportunity, it is also an expensive one. The top movies need to shell out for A-List voice talent and skilled animators, all of which can cost $100 million.<\/li>\n<li>Through in another $150 million for promotions.<\/li>\n<li>If directors want to cut costs they avoid hair and water \u2013 two expensive things to animate. It&#8217;s no coincidence that the Minions movie starred largely bald characters.<\/li>\n<li>But you don&#8217;t want to cut too many corners. Fortune favours the bold. The more spent, the greater the likelihood of success. One expert believes that it&#8217;s riskier to make a $90 million movie than a $150 million one.<\/li>\n<li>The cost means that failures really hurt. Mr. Peabody and Sherman, and Rise of the Guardians, are two recent flops that cost DreamWorks a substantial amount of money.<\/li>\n<li>But no studio can resist the allure of making the next Frozen. Ticket sales for that movie alone were $1.3 billion. Which is peanuts compared to the $6 billion it made in ancillary revenue from things like its soundtrack.<\/li>\n<\/ul>\n<p>Read more <a href=\"http:\/\/www.thestar.com\/entertainment\/movies\/2016\/03\/18\/the-two-scariest-words-for-hollywood-studios-in-2016-animated-movie.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.thestar.com\/entertainment\/movies\/2016\/03\/18\/the-two-scariest-words-for-hollywood-studios-in-2016-animated-movie.html\">The Star<\/a><\/p>\n<p>Via: <a href=\"http:\/\/marginalrevolution.com\/marginalrevolution\/2016\/03\/the-economics-of-animated-movies.html\">Marginal Revolution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Angry Birds (the movie), Finding Dory, a new Ice Age, and even a movie about those 90s toy Trolls \u2013 the upcoming calendar is full of animated movies. Kyle Stock delved into the economics of the business: We&#8217;re reaching saturation point for animated movies, in part because they earn a 36% return. This is far [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/04\/042716_0349_TheEconomic1.png","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=13995"}],"version-history":[{"count":4,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13995\/revisions"}],"predecessor-version":[{"id":13999,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13995\/revisions\/13999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/13994"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=13995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=13995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=13995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}