{"id":13793,"date":"2016-03-14T09:00:25","date_gmt":"2016-03-14T13:00:25","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=13793"},"modified":"2016-03-13T21:57:16","modified_gmt":"2016-03-14T01:57:16","slug":"celebrity-disgrace-insurance","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2016\/celebrity-disgrace-insurance\/","title":{"rendered":"Celebrity Disgrace Insurance"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/03\/031416_0152_CelebrityDi1.jpg\" alt=\"\" width=\"641\" height=\"428\" \/><\/p>\n<p>You can buy insurance against your celebrity spokesperson doing something disgraceful:<\/p>\n<ul>\n<li>Brands like to get celebrities to endorse their products. But when celebrities like Lance Armstrong and Tiger Woods go onto become the center of a scandal it can hurt the brand&#8217;s image.<\/li>\n<li>To insure against this companies can buy celebrity disgrace insurance, which pays out if a celebrity does something controversial.<\/li>\n<li>The number of companies that have purchased this insurance has risen 30% since 2013, and it is now a \u00a3500 million market.<\/li>\n<li>The growth is driven in part by the rise of social media which quickly circulates embarrassing headlines and sometimes connects it to brands that pay some of those involved.<\/li>\n<li>The insurance contract may allow a company to recoup the cost of paying for an endorsement.<\/li>\n<li>It could also allow the brand to recoup some of the lost profits from a celebrity going crazy and an associated brand being tarnished.<\/li>\n<li>Premiums start at 0.25% of the amount insured.<\/li>\n<li>One of the trickier tasks is to determine what counts as a &#8220;scandal&#8221;. It matters what the celebrity&#8217;s reputation was before a gossip inducing event. If they already had a &#8220;bad&#8221; image, then it is harder to win a payout.<\/li>\n<\/ul>\n<p>The full article is fascinating, though requires a subscription. You should read it <a href=\"http:\/\/www.ft.com\/intl\/cms\/s\/0\/38ec28f4-e6c7-11e5-bc31-138df2ae9ee6.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.ft.com\/intl\/cms\/s\/0\/38ec28f4-e6c7-11e5-bc31-138df2ae9ee6.html\">Financial Times<\/a><\/p>\n<p>Via: <a href=\"http:\/\/marginalrevolution.com\/\">Marginal Revolution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can buy insurance against your celebrity spokesperson doing something disgraceful: Brands like to get celebrities to endorse their products. But when celebrities like Lance Armstrong and Tiger Woods go onto become the center of a scandal it can hurt the brand&#8217;s image. To insure against this companies can buy celebrity disgrace insurance, which pays [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/03\/031416_0152_CelebrityDi1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=13793"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13793\/revisions"}],"predecessor-version":[{"id":13796,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13793\/revisions\/13796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/13792"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=13793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=13793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=13793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}