{"id":13716,"date":"2016-02-25T09:00:40","date_gmt":"2016-02-25T14:00:40","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=13716"},"modified":"2016-02-24T23:30:16","modified_gmt":"2016-02-25T04:30:16","slug":"the-economics-of-facebook-reaction-buttons","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2016\/the-economics-of-facebook-reaction-buttons\/","title":{"rendered":"The Economics Of Facebook Reaction Buttons"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/02\/022516_0427_TheEconomic1.jpg\" alt=\"\" width=\"640\" height=\"317\" \/><\/p>\n<p>Facebook has expanded its &#8220;Like&#8221; functionality <a href=\"http:\/\/newsroom.fb.com\/news\/2016\/02\/reactions-now-available-globally\/\">to encompass more reactions<\/a>. Will Oremus wrote about how Zuckerburg and co. could use this to their advantage:<\/p>\n<ul>\n<li>With the Like button users told Facebook that they wanted to see more of a certain thing. But with the new buttons Facebook can understand how users truly <em>feel <\/em>about something.<\/li>\n<li>Facebook could use this, for example, to figure out the perfect mix of emotions to elicit in you through the posts it shows, to keep you coming back.<\/li>\n<li>It could also, of course, figure out the mix of emotions that get you to click on the most ads.<\/li>\n<li>In fact, advertizers could now be asked to pay more if they want to ensure that their posts are shown alongside those that generate positive feelings.<\/li>\n<\/ul>\n<p>Read other musings about why Facebook made some of the choices that it did, and what this means about the future of the social network <a href=\"http:\/\/www.slate.com\/blogs\/future_tense\/2016\/02\/24\/facebook_s_5_new_reactions_buttons_are_all_about_data_data_data.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.slate.com\/blogs\/future_tense\/2016\/02\/24\/facebook_s_5_new_reactions_buttons_are_all_about_data_data_data.html\">Slate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook has expanded its &#8220;Like&#8221; functionality to encompass more reactions. Will Oremus wrote about how Zuckerburg and co. could use this to their advantage: With the Like button users told Facebook that they wanted to see more of a certain thing. But with the new buttons Facebook can understand how users truly feel about something. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/02\/022516_0427_TheEconomic1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=13716"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13716\/revisions"}],"predecessor-version":[{"id":13719,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13716\/revisions\/13719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/13715"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=13716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=13716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=13716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}