{"id":13490,"date":"2015-12-29T09:00:51","date_gmt":"2015-12-29T14:00:51","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=13490"},"modified":"2015-12-29T16:33:28","modified_gmt":"2015-12-29T21:33:28","slug":"how-marketers-convinced-you-to-make-your-mouth-smell-minty","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2015\/how-marketers-convinced-you-to-make-your-mouth-smell-minty\/","title":{"rendered":"How Marketers Convinced You To Make Your Mouth Smell Minty"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/12\/122915_0712_HowMarketer1.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p>Mint is associated with fresh breath. It&#8217;s an entirely artificial association writes Joseph Stromberg:<\/p>\n<ul>\n<li>The first mouthwashes and toothpastes contained ingredients like gillyflower, ginger, and cinnamon.<\/li>\n<li>The person responsible for getting Americans to brush every day \u2013 the maker of Pepsodent \u2013 wanted to use behavioural conditioning to make people feel good about brushing their teeth.<\/li>\n<li>To that end he added mint oil \u2013 which generated a tingly feeling in the mouth \u2013 to toothpaste. Every time people brushed they were &#8220;rewarded&#8221; with that tingly feeling.<\/li>\n<li>That feeling soon came to be associated with freshness \u2013 even though it is entirely artificial. While mint oil makes your mouth feel cooler it doesn&#8217;t actually clean anything in your mouth by itself.<\/li>\n<li>Listerine noted the brilliance of the strategy and pumped its mouthwash full of menthol \u2013 a chemical that produced a similar cooling effect.<\/li>\n<li>Listerine also launched a marketing campaign that told people that they would be social outcasts if they had bad breath.<\/li>\n<li>The campaign was a success and sales of Literine exploded.<\/li>\n<li>Now everybody associates the feeling of mint oil and menthol with mouth freshness, a relationship that reinforces itself.<\/li>\n<\/ul>\n<p>Read about the differences between mint and menthol and the history of toothpaste and mouthwash in the United States over <a href=\"http:\/\/www.vox.com\/2014\/12\/1\/7309499\/mint-fresh-breath\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.vox.com\/2014\/12\/1\/7309499\/mint-fresh-breath\">Vox<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mint is associated with fresh breath. It&#8217;s an entirely artificial association writes Joseph Stromberg: The first mouthwashes and toothpastes contained ingredients like gillyflower, ginger, and cinnamon. The person responsible for getting Americans to brush every day \u2013 the maker of Pepsodent \u2013 wanted to use behavioural conditioning to make people feel good about brushing their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/12\/122915_0712_HowMarketer1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=13490"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13490\/revisions"}],"predecessor-version":[{"id":13496,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13490\/revisions\/13496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/13489"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=13490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=13490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=13490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}