{"id":13357,"date":"2015-12-02T09:00:59","date_gmt":"2015-12-02T14:00:59","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=13357"},"modified":"2015-12-02T08:19:43","modified_gmt":"2015-12-02T13:19:43","slug":"the-economics-of-jessica-alba","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2015\/the-economics-of-jessica-alba\/","title":{"rendered":"The Economics Of Jessica Alba"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/12\/120215_1317_TheEconomic1.jpg\" alt=\"\" width=\"639\" height=\"480\" \/><\/p>\n<p>Derek Blasberg wrote about Jessica Alba and why she&#8217;s in the same league as those who created Facebook and Uber:<\/p>\n<ul>\n<li>After Alba&#8217;s first child broke out in hives the actress looked into the ingredients that go into children&#8217;s products and learned that multiple toxins are sometimes labelled as &#8220;fragrances&#8221;.<\/li>\n<li>She decided to launch a company, now called Honest, which sold baby products that parents could trust.<\/li>\n<li>One tech investor showed little interest in the idea, until he had a child, and his wife started desperately searching on the internet for information about safe children&#8217;s products.<\/li>\n<li>The company launched in 2012 and saw sales of $10 million in its first year.<\/li>\n<li>This year sales are over $150 million and the company is valued at $1.7 billion.<\/li>\n<li>This makes it a &#8220;unicorn&#8221; \u2013 the term for a startup that is valued at over a billion dollars within five years of its launch. Jessica Alba managed to do it in three.<\/li>\n<li>Part of the secret seems to be redefining people&#8217;s relationship with celebrity. Instead of representing the unattainable Alba&#8217;s products are about connecting with every day consumers.<\/li>\n<\/ul>\n<p>Read more about Alba&#8217;s success, how her acting career helped build an entrepreneurial character, and her hands on approach to things over <a href=\"http:\/\/www.vanityfair.com\/style\/2015\/11\/jessica-alba-honest-company-business-empire\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.vanityfair.com\/style\/2015\/11\/jessica-alba-honest-company-business-empire\">Vanity Fair<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Derek Blasberg wrote about Jessica Alba and why she&#8217;s in the same league as those who created Facebook and Uber: After Alba&#8217;s first child broke out in hives the actress looked into the ingredients that go into children&#8217;s products and learned that multiple toxins are sometimes labelled as &#8220;fragrances&#8221;. She decided to launch a company, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/12\/120215_1317_TheEconomic1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=13357"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13357\/revisions"}],"predecessor-version":[{"id":13360,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13357\/revisions\/13360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/13356"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=13357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=13357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=13357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}