{"id":13231,"date":"2015-11-01T09:00:36","date_gmt":"2015-11-01T14:00:36","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=13231"},"modified":"2015-11-01T14:35:11","modified_gmt":"2015-11-01T19:35:11","slug":"the-nike-adidas-war","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2015\/the-nike-adidas-war\/","title":{"rendered":"The Nike Adidas War"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/11\/110115_1932_TheNikeAdid1.jpg\" alt=\"\" width=\"640\" height=\"415\" \/><\/p>\n<p>Matthew Shaer wrote about Adidas&#8217; efforts to overthrow Nike&#8217;s dominant market position:<\/p>\n<ul>\n<li>Sneakers have gone from being casual footwear to several hundred-dollar fashion statements worn to weddings and Church.<\/li>\n<li>Nike has dominated. It has 62% of the market \u2013 compared with Adidas&#8217; 5%.<\/li>\n<li>In fact, just one line of Nike&#8217;s shoes, the Jordans, has 20 times more market share than Adidas&#8217; entire basketball selection.<\/li>\n<li>The domination is driven by an $8 billion endorsement budget that has led to the company sponsoring pretty much every major sports star in the United States.<\/li>\n<li>Adidas is trying to make a comeback. It can&#8217;t match Nike&#8217;s endorsement budget but instead of signing the biggest athletes it&#8217;s looking to sign younger, edgier athletes, who are blurring the lines between sportspeople and fashion models.<\/li>\n<li>It is doing so in part by giving shoe designers more freedom. Kanye West recently moved his line of shoes from Nike to Adidas due to his concerns about creative freedom.<\/li>\n<li>The 9,000 Kanye West shoes that went onto debut under Adidas retailed for $350\u2026and were being resold for up to $5,000.<\/li>\n<\/ul>\n<p>Read more about Adidas&#8217; efforts to poach Nike&#8217;s employees, the executives at Adidas that are leading the charge, and what Nike thinks about all of this <a href=\"http:\/\/www.gq.com\/story\/nike-adidas-sneaker-wars\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.gq.com\/story\/nike-adidas-sneaker-wars\">GQ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matthew Shaer wrote about Adidas&#8217; efforts to overthrow Nike&#8217;s dominant market position: Sneakers have gone from being casual footwear to several hundred-dollar fashion statements worn to weddings and Church. Nike has dominated. It has 62% of the market \u2013 compared with Adidas&#8217; 5%. In fact, just one line of Nike&#8217;s shoes, the Jordans, has 20 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/11\/110115_1932_TheNikeAdid1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=13231"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13231\/revisions"}],"predecessor-version":[{"id":13234,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13231\/revisions\/13234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/13230"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=13231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=13231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=13231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}