{"id":13221,"date":"2015-10-29T09:00:20","date_gmt":"2015-10-29T13:00:20","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=13221"},"modified":"2015-10-29T08:19:19","modified_gmt":"2015-10-29T12:19:19","slug":"the-business-of-selling-names","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2015\/the-business-of-selling-names\/","title":{"rendered":"The Business Of Selling Names"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/10\/102915_1212_TheBusiness1.jpg\" alt=\"\" width=\"640\" height=\"501\" \/><\/p>\n<p>The Economist wrote about an atypical business:<\/p>\n<ul>\n<li>Many in Sri Lanka believe that names can shape destinies.<\/li>\n<li>Therefore, when a baby is born, or a business launched, an increasing number of Sri Lankans are going to &#8220;naming consultants&#8221; that provide guidance on the names to choose.<\/li>\n<li>At one such consultancy clients have to take a number and wait until they are called up. The service costs 500 rupees \u2013 about $3.56.<\/li>\n<li>The practice is so popular that in 1992 the President was told the country needed to change its name to &#8220;Shri Lanka&#8221; for good fortune. He went onto be assassinated and the country quietly changed its name back.<\/li>\n<li>The previous Sri Lankan President named an airline after himself so that his name would fly high in the skies. He was subsequently booted out of office in a surprise election defeat.<\/li>\n<li>The airline bearing his name continues to fly high though so the naming consultant was not wrong per se.<\/li>\n<\/ul>\n<p>Read more about the industry <a href=\"http:\/\/www.economist.com\/news\/asia\/21674838-sri-lankans-buy-alphabetical-advice-name-your-price?frsc=dg%7Ce\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.economist.com\/news\/asia\/21674838-sri-lankans-buy-alphabetical-advice-name-your-price?frsc=dg%7Ce\">The Economist<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Economist wrote about an atypical business: Many in Sri Lanka believe that names can shape destinies. Therefore, when a baby is born, or a business launched, an increasing number of Sri Lankans are going to &#8220;naming consultants&#8221; that provide guidance on the names to choose. At one such consultancy clients have to take a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/10\/102915_1212_TheBusiness1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=13221"}],"version-history":[{"count":4,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13221\/revisions"}],"predecessor-version":[{"id":13225,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13221\/revisions\/13225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/13220"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=13221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=13221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=13221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}