{"id":12801,"date":"2015-07-21T09:00:51","date_gmt":"2015-07-21T13:00:51","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=12801"},"modified":"2015-07-21T02:10:26","modified_gmt":"2015-07-21T06:10:26","slug":"how-colourists-manipulate-you","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2015\/how-colourists-manipulate-you\/","title":{"rendered":"How Colourists Manipulate You"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/07\/072115_0608_HowColouris1.jpg\" alt=\"\" width=\"639\" height=\"427\" \/><\/p>\n<p>Every image or video we see has its colours altered. Annie Sneed wrote about how these changes affect your emotions:<\/p>\n<ul>\n<li>Warm orange-yellowey colours are friendly while blue is usually considered to be more distant.<\/li>\n<li>This is why in political ads candidates have an orange glow around them while their opponents are depicted with hues of blue.<\/li>\n<li>Green can be a mixed bag. Outdoors it&#8217;s a positive colour and so if the aim is to create a somber outdoor scene then greens are desaturated.<\/li>\n<li>Indoors however it elicits a sense of disgust and so the green is ramped up \u2013 as in The Matrix films.<\/li>\n<li>To indicate a dream sequence or a flashback contrast is added which creates a sense of distance from reality.<\/li>\n<\/ul>\n<p>See what colourists do to create foreign worlds, why we have these colour associations, and visual examples <a href=\"http:\/\/www.fastcodesign.com\/3048719\/evidence\/inside-the-manipulative-world-of-film-color-correction\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.fastcodesign.com\/3048719\/evidence\/inside-the-manipulative-world-of-film-color-correction\">Fast Company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every image or video we see has its colours altered. Annie Sneed wrote about how these changes affect your emotions: Warm orange-yellowey colours are friendly while blue is usually considered to be more distant. This is why in political ads candidates have an orange glow around them while their opponents are depicted with hues of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/07\/072115_0608_HowColouris1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=12801"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12801\/revisions"}],"predecessor-version":[{"id":12804,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12801\/revisions\/12804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/12800"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=12801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=12801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=12801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}