{"id":12113,"date":"2015-02-15T09:00:41","date_gmt":"2015-02-15T14:00:41","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=12113"},"modified":"2015-02-15T05:50:24","modified_gmt":"2015-02-15T10:50:24","slug":"what-to-consider-when-naming-your-start-up","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2015\/what-to-consider-when-naming-your-start-up\/","title":{"rendered":"What To Consider When Naming Your Start Up"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/02\/021515_1046_WhatToConsi1.jpg\" alt=\"\" width=\"641\" height=\"430\" \/><\/p>\n<p>Alison Griswold looked at how a start up&#8217;s name can affect its success:<\/p>\n<ul>\n<li>According to researchers startups with fewer than four words in their name are 50% more likely to succeed than those with long names.<\/li>\n<li>Short names in general seem to lead to success. People with shorter names usually have higher salaries.<\/li>\n<li>For firms short names can be sharp and memorable, leaving a lasting impression on customers.<\/li>\n<li>New companies are also fond of intentional misspellings with dropped vowels and the addition of &#8216;ly&#8217; to the end of names \u2013 such words do well in search engine results.<\/li>\n<\/ul>\n<p>See how the region that a company is from can affect its success, and read more over <a href=\"http:\/\/www.slate.com\/blogs\/moneybox\/2015\/02\/09\/startup_success_factors_short_names_and_an_office_in_silicon_valley_study.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.slate.com\/blogs\/moneybox\/2015\/02\/09\/startup_success_factors_short_names_and_an_office_in_silicon_valley_study.html\">Slate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alison Griswold looked at how a start up&#8217;s name can affect its success: According to researchers startups with fewer than four words in their name are 50% more likely to succeed than those with long names. Short names in general seem to lead to success. People with shorter names usually have higher salaries. For firms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/02\/021515_1046_WhatToConsi1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=12113"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12113\/revisions"}],"predecessor-version":[{"id":12116,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12113\/revisions\/12116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/12112"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=12113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=12113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=12113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}