{"id":11512,"date":"2014-09-26T09:00:14","date_gmt":"2014-09-26T13:00:14","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11512"},"modified":"2014-09-26T08:04:26","modified_gmt":"2014-09-26T12:04:26","slug":"the-economics-of-share-a-coke","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2014\/the-economics-of-share-a-coke\/","title":{"rendered":"The Economics Of Share A Coke"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/09\/092614_1159_TheEconomic1.jpg\" alt=\"\" width=\"641\" height=\"427\" \/><\/p>\n<p>Coke has been branding its soft drinks with people&#8217;s names in a marketing campaign that&#8217;s been immensely successful writes Mike Esterl:<\/p>\n<ul>\n<li>The soft drinks maker took the 250 most popular names among millennials and printed them on its bottles and cans.<\/li>\n<li>The marketing campaign boosted sales by 2.5% &#8211; a reversal in a long term trend of declining soda sales.<\/li>\n<li>Meanwhile sales at rival PepsiCo have continued to stagnate.<\/li>\n<li>Bottles with specific names on them can be found on eBay for multiples of what the drinks originally cost.<\/li>\n<li>Coke also launched a website which allowed people to create virtual drinks with whatever name they desired and share it on social media. 6 million bottles were created.\n<ul>\n<li>At least one couple went across their state looking for bottles with their names on them. They found them and plan to display them along with their wedding photos.<\/li>\n<\/ul>\n<\/li>\n<li>The campaign is coming to an end but executives may launch it again next year.<\/li>\n<\/ul>\n<p>Read about the inception of the idea, other countries where it has been successful, and more over <a href=\"http:\/\/online.wsj.com\/articles\/share-a-coke-credited-with-a-pop-in-sales-1411661519\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/online.wsj.com\/articles\/share-a-coke-credited-with-a-pop-in-sales-1411661519\">The Wall Street Journal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coke has been branding its soft drinks with people&#8217;s names in a marketing campaign that&#8217;s been immensely successful writes Mike Esterl: The soft drinks maker took the 250 most popular names among millennials and printed them on its bottles and cans. The marketing campaign boosted sales by 2.5% &#8211; a reversal in a long term [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/09\/092614_1159_TheEconomic1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11512"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11512\/revisions"}],"predecessor-version":[{"id":11515,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11512\/revisions\/11515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11511"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}