{"id":11470,"date":"2014-09-16T09:00:54","date_gmt":"2014-09-16T13:00:54","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11470"},"modified":"2014-09-16T07:50:55","modified_gmt":"2014-09-16T11:50:55","slug":"what-does-apples-watch-mean-for-swiss-watchmakers","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2014\/what-does-apples-watch-mean-for-swiss-watchmakers\/","title":{"rendered":"What Does Apple\u2019s Watch Mean For Swiss Watchmakers?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/09\/091614_0349_WhatDoesApp1.png\" alt=\"\" width=\"639\" height=\"410\" \/><\/p>\n<p>Apple launched its version of a wearable watch last week. The Economist took a look at what this means for watchmakers:<\/p>\n<ul>\n<li>Apple is confident that it&#8217;s about to upend the watch business. Apple&#8217;s design chief has boasted about the trouble that the Swiss are in.<\/li>\n<li>Watchmakers themselves don&#8217;t seem worried. Wrists are prime real estate, especially for men where watches essentially serve as the only socially acceptable form of jewelry.<\/li>\n<li>The Apple watch lacks the style of traditional watches. Watchmakers point out that the first Apple watch will be obsolete in a year, while watchmakers sell &#8220;eternity in a box&#8221;.<\/li>\n<li>In fact, the Apple Watch may even be a boon to watchmakers as it may get the young more used to wearing watches.<\/li>\n<li>And Apple customers might be too low class for establishment players to target anyway. Watches costing less than $500 make up just 6% of revenues in the industry.<\/li>\n<\/ul>\n<p>Read more about the types of watches that are most threatened, what Apple is doing to make the watches more of a fashion statement, and more over <a href=\"http:\/\/www.economist.com\/news\/business\/21616975-traditional-watchmakers-are-confident-they-can-see-apples-new-bauble-its-not-about-time?frsc=dg%7Ce\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.economist.com\/news\/business\/21616975-traditional-watchmakers-are-confident-they-can-see-apples-new-bauble-its-not-about-time?frsc=dg%7Ce\">The Economist<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple launched its version of a wearable watch last week. The Economist took a look at what this means for watchmakers: Apple is confident that it&#8217;s about to upend the watch business. Apple&#8217;s design chief has boasted about the trouble that the Swiss are in. Watchmakers themselves don&#8217;t seem worried. Wrists are prime real estate, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/09\/091614_0349_WhatDoesApp1.png","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11470"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11470\/revisions"}],"predecessor-version":[{"id":11473,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11470\/revisions\/11473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11469"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}