{"id":10952,"date":"2014-05-18T12:00:42","date_gmt":"2014-05-18T16:00:42","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=10952"},"modified":"2014-05-18T12:10:37","modified_gmt":"2014-05-18T16:10:37","slug":"the-history-of-nutella","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2014\/the-history-of-nutella\/","title":{"rendered":"The History Of Nutella"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/05\/051814_1607_TheHistoryO1.jpg\" alt=\"\" width=\"670\" height=\"502\" \/><\/p>\n<p>Nutella turns 50 this year. Dany Mitzman delved into the history of the most glorious of chocolate hazelnut spreads:<\/p>\n<ul>\n<li>365 million kilos of Nutella are consumed every year \u2013 that&#8217;s about the weight of the Empire State Building.<\/li>\n<li>It was created in a region of Italy famed for its chocolate and hazelnuts. Others had put the two together before, but it usually contained a lot of chocolate which was too expensive for the common person at the time.<\/li>\n<li>The first version of the hazelnut heavy Nutella was sold as a loaf wrapped in aluminum foil. Consumers would shave off slices of it with a knife.<\/li>\n<li>The first spreadable version was launched a few years later and this helped make it popular since customers could more easily make a small amount go a long way. It was no longer just for special occasions.<\/li>\n<li>Nutella was first called &#8220;Giandujot&#8221; the name was changed to Nutella \u2013 &#8220;-ella&#8221; is an affectionate suffix attached to other popular Italian foods such as mozzarella or caramella.<\/li>\n<li>The company behind Nutella today buys 25% of the world&#8217;s hazelnuts \u2013 more than any other single buyer.<\/li>\n<li>It is seen as a pop-lux product. It&#8217;s luxurious but not too expensive for commoners. This is epitomized by the glass jar which indicates class, and a plastic cap that conveys common familiarity.<\/li>\n<li>Its success is also down to marketing. It advertises its hazelnut and milk ingredients while avoiding mentioning that over 50% of it is sugar.<\/li>\n<\/ul>\n<p>Read more about Nutella, its founder, the progeny who still runs the company, and more over <a href=\"http:\/\/www.bbc.com\/news\/magazine-27438001\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.bbc.com\/news\/magazine-27438001\">BBC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nutella turns 50 this year. Dany Mitzman delved into the history of the most glorious of chocolate hazelnut spreads: 365 million kilos of Nutella are consumed every year \u2013 that&#8217;s about the weight of the Empire State Building. It was created in a region of Italy famed for its chocolate and hazelnuts. Others had put [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/05\/051814_1607_TheHistoryO1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=10952"}],"version-history":[{"count":2,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10952\/revisions"}],"predecessor-version":[{"id":10954,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10952\/revisions\/10954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/10951"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=10952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=10952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=10952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}