{"id":10775,"date":"2014-04-02T09:00:17","date_gmt":"2014-04-02T13:00:17","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=10775"},"modified":"2014-04-02T07:54:30","modified_gmt":"2014-04-02T11:54:30","slug":"how-mcdonalds-beat-burger-king","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2014\/how-mcdonalds-beat-burger-king\/","title":{"rendered":"How McDonald\u2019s Beat Burger King"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/04\/040214_1151_HowMcDonald1.jpg\" width=\"640\" height=\"687\" \/><\/p>\n<p>Let&#8217;s face it, the burger wars are over. McDonald&#8217;s won. Vanessa Wong took a look at how they did it:<\/p>\n<ul>\n<li>The strength of McDonald&#8217;s breakfast menu means that it gets customers even during off-peak hours.<\/li>\n<li>McDonald&#8217;s also has a better &#8216;snacks&#8217; menu than Burger King with its line of coffee drinks and wraps.<\/li>\n<li>Ronald McDonald is a better mascot than Burger King&#8217;s King character. Children would prefer to have Ronald McDonald at their parties.<\/li>\n<li>McDonald&#8217;s is more efficient. More cars can go through McDonald&#8217;s drive-throughs in an hour than those of Burger King.<\/li>\n<li>McDonald&#8217;s spends more on marketing than Burger King\u2026and Burger King doesn&#8217;t intend to try to catch up until at least 2016.<\/li>\n<\/ul>\n<p>The full article has many more details including how Starbucks and Taco Bell are trying to respond to the McDonald&#8217;s juggernaut, why drive-through business is so important, and more. You should read it <a href=\"http:\/\/www.businessweek.com\/articles\/2014-03-25\/how-the-average-mcdonald-s-makes-twice-as-much-as-burger-king\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.businessweek.com\/articles\/2014-03-25\/how-the-average-mcdonald-s-makes-twice-as-much-as-burger-king\">Bloomberg Businessweek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s face it, the burger wars are over. McDonald&#8217;s won. Vanessa Wong took a look at how they did it: The strength of McDonald&#8217;s breakfast menu means that it gets customers even during off-peak hours. McDonald&#8217;s also has a better &#8216;snacks&#8217; menu than Burger King with its line of coffee drinks and wraps. Ronald McDonald [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/04\/040214_1151_HowMcDonald1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=10775"}],"version-history":[{"count":2,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10775\/revisions"}],"predecessor-version":[{"id":10777,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10775\/revisions\/10777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/10774"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=10775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=10775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=10775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}