{"id":10245,"date":"2013-12-13T09:00:45","date_gmt":"2013-12-13T14:00:45","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=10245"},"modified":"2014-01-01T23:17:06","modified_gmt":"2014-01-02T04:17:06","slug":"shame-at-checkout","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2013\/shame-at-checkout\/","title":{"rendered":"Shame At Checkout"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/12\/121313_1255_ShameAtChec1.jpg\" width=\"640\" height=\"361\" \/><\/p>\n<p>Joshua Gans wrote about why people are afraid to order what they truly want:<\/p>\n<ul>\n<li>In the 1980s laws changed in Sweden so that liquor stores moved from a &#8220;clerk retrieval&#8221; system to a &#8220;self-service&#8221; format. Sales spiked \u2013 especially of difficult to pronounce drinks.<\/li>\n<li>It seems that people were unwilling to order drinks that were difficult to pronounce before because they were afraid they would be judged if they got it wrong.<\/li>\n<li>When a regional pizza chain in the United States launched an online ordering system it found that customers ordered more complex pizzas.<\/li>\n<li>They may not have been ordering such pizzas on the phone because they didn&#8217;t want to put the person taking the order through the ordeal of a complex order.<\/li>\n<li>They also ordered pizzas that had more calories \u2013 perhaps they were afraid of being judged for ordering unhealthy food over the phone.<\/li>\n<li>Overall the pizza chain found that profits per customer increased 21.4%.<\/li>\n<li>This doesn&#8217;t mean that the humans need to be taken out of retail. Self-checkout lanes at supermarkets show that when used in the right way a human presence is preferable.<\/li>\n<li>However stores should consider options such as allowing customers to order things on tablets while waiting in line.<\/li>\n<\/ul>\n<p>Gans calls this the &#8220;Double Bacon Extra Cheese Problem &#8220;. You can read more about it and details about the case studies over <a href=\"http:\/\/www.slate.com\/articles\/business\/the_enlightened_manager\/2013\/12\/complicated_pizza_orders_the_outsized_role_embarrassment_plays_in_consumer.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.slate.com\/articles\/business\/the_enlightened_manager\/2013\/12\/complicated_pizza_orders_the_outsized_role_embarrassment_plays_in_consumer.html\">Slate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joshua Gans wrote about why people are afraid to order what they truly want: In the 1980s laws changed in Sweden so that liquor stores moved from a &#8220;clerk retrieval&#8221; system to a &#8220;self-service&#8221; format. Sales spiked \u2013 especially of difficult to pronounce drinks. It seems that people were unwilling to order drinks that were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[44],"class_list":["post-10245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin","tag-foodonomics"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/12\/121313_1255_ShameAtChec1.jpg","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=10245"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10245\/revisions"}],"predecessor-version":[{"id":10248,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10245\/revisions\/10248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/10244"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=10245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=10245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=10245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}