{"id":10201,"date":"2013-12-04T09:00:56","date_gmt":"2013-12-04T14:00:56","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=10201"},"modified":"2013-12-04T07:43:48","modified_gmt":"2013-12-04T12:43:48","slug":"sneakeromics","status":"publish","type":"post","link":"https:\/\/www.Centives.net\/S\/2013\/sneakeromics\/","title":{"rendered":"Sneakeromics"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/12\/120413_1240_Sneakernomi1.png\" width=\"491\" height=\"704\" \/><\/p>\n<p>Adrian Uthayagumaran and Steven Lo at the always excellent Ivey Business Review took a look at the secondary market for sneakers:<\/p>\n<ul>\n<li>Today only 15% of sneakers are sold for athletic purposes. The rest are bought by customers looking to keep up with fashion.<\/li>\n<li>To maintain an air of exclusivity to their brands major sneaker companies keep the supply of their shoes low.<\/li>\n<li>The undersupply means that sometimes prices surge to incredible amounts in the secondary market. In 2012 a shoe that Nike sold to customers for $245 was then sold on eBay on the same day for <strong>$90,300<\/strong><em><strong><\/strong>.<\/em> <em><\/em><\/li>\n<li>In fact the average pair of sneakers on eBay sells for $250 \u2013 more than double the $104 that sneakers cost in stores.<\/li>\n<li>Prices are driven by a community of hobbyists known as &#8220;sneakerheads&#8221;. An entire industry has sprung up to serve them \u2013 from annual conventions, to boutique sneaker stores that verify the authenticity of shoes.<\/li>\n<li>Estimates suggest that sneakerheads could be a $3.6 billion market.<\/li>\n<\/ul>\n<p>Find out why this is an incredible opportunity for Foot Locker, and how it can take advantage of it, as well as how Fight Club, a boutique sneaker store, operates and more details about sneakeromics over <a href=\"http:\/\/iveybusinessreview.ca\/cms\/4437\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/iveybusinessreview.ca\/cms\/4437\/\">Ivey Business Review<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adrian Uthayagumaran and Steven Lo at the always excellent Ivey Business Review took a look at the secondary market for sneakers: Today only 15% of sneakers are sold for athletic purposes. The rest are bought by customers looking to keep up with fashion. To maintain an air of exclusivity to their brands major sneaker companies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"https:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/12\/120413_1240_Sneakernomi1.png","_links":{"self":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=10201"}],"version-history":[{"count":3,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10201\/revisions"}],"predecessor-version":[{"id":10204,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/10201\/revisions\/10204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/10200"}],"wp:attachment":[{"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=10201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=10201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=10201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}