Eamon Javers highlighted some of the numbers from the Presidential Campaign so far:

• The two candidates are spending $26.86 a second to get people’s votes.
• This means that about $10.14 is being spent on each registered voter in the United States. And that’s not including the money that will be spent in the crucial month of October.
• In contrast, in 1980, Reagan and Carter spent just $5 (inflation adjusted, 2012 dollars) per registered voter.

Read more fascinating numbers from the campaign so far over here.

Source: NBC News

Slate conducted a recent review of psychological research that looked at how a candidate’s facial features shape their Election Day outcomes, they found that:

• For decades experts thought that the relationship was a positive correlation between handsomeness and votes.
• More recent studies, however, have found that competence is the most important feature in drawing votes.
• Features that suggest competence include: A square jaw, high cheekbones, and large eyes. Based on this Mitt Romney has the advantage over Newt Gingrich.
• However voters might also determine their voting decisions based on events at the time. Researchers have found that voters have different facial feature preferences during war and peace time.
• Voters are also more likely to vote for the candidate that looks more similar to them.

To read more about the history of research on the issue as well as see the application of these findings to recent Presidential elections, click here.

Source: Slate