In a typical pun-filled article The Economist took a look at haunted houses:

• There are about 2,000 haunted houses in America – they generate revenues of about $1 billion.
• 158 million Americans will celebrate Halloween this year and a fifth will visit haunted houses.
• Most aren’t profitable. They’re only open during Halloween season and the increasing use of technology has substantially raised costs.
• However the biggest cost remains the actors stashed around the house.
• People see going to a haunted house as one step above a horror movie – this way they themselves get to be in the scene.

Find out other reasons why haunted houses are unprofitable, some of the more notable ones, and a picture of The Economist’s DC correspondent – a rare thing for the secretive newspaper to identify. Also the puns. Oh the puns. It’s all here.

Source: The Economist