Branded For Life

September 19, 2012 in Daily Bulletin, Signature

It’s one thing to be branded for life. It’s another thing to be branded for life by companies that no longer exist. Jack Stuef reported:

  • During the dotcom bubble in the late 90s and early 00s tech companies flush with cash would do anything to get media attention. One way was to tattoo advertizements directly onto the skin of people.
  • Established companies never engaged in such practices because of the backlash associated with buying space on people’s flesh. Only young and new companies – those most likely to fail – bought the ads. Fail they did, but their ads live on.
  • Some have continued the practice. One man who changed his name to Hostgator Dotcom now has 37 face tattoos. Because of the recession he has returned to selling ads on his body although there are fewer companies buying.

Read more about the stories of some of these people, why they did it, what happened to the websites, and what their plans are for the future over here.

Source: Buzz Feed