{"id":9833,"date":"2013-10-06T12:00:49","date_gmt":"2013-10-06T16:00:49","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9833"},"modified":"2013-10-06T12:05:20","modified_gmt":"2013-10-06T16:05:20","slug":"the-economics-of-popcorn","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/the-economics-of-popcorn\/","title":{"rendered":"The Economics Of Popcorn"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/100613_0730_TheEconomic1.jpg\" width=\"639\" height=\"423\" \/><\/p>\n<p>We&#8217;ve previously covered <a href=\"http:\/\/www.centives.net\/S\/2013\/how-popcorn-became-the-one-movie-snack-to-rule-them-all\/\">the rise of popcorn in movie theaters as told by the users of Reddit<\/a>. Now the possibly more reliable Smithsonian has published an article taking a wider look at the topic by Natasha Geiling:<\/p>\n<ul>\n<li>In 1848, a time before society had the good sense to invent the Xbox, watching popcorn pop was apparently a form of entertainment and thus was a popular addition to circuses and fairs.<\/li>\n<li>Its mobility also helped. Steam powered popcorn makers could serve customers anywhere.<\/li>\n<li>The aroma of popping popcorn would lure customers further driving its adoption.<\/li>\n<li>At the time movie theaters sneered at popcorn. They were still emulating classical theaters and thought popcorn to be a snack for the commoners, not the highbrow patrons they attracted. Besides, think of the carpet.<\/li>\n<li>But with the end of silent films, literacy was no longer a requirement at the theaters and movies became a popular pastime for everybody \u2013 including the lower classes.<\/li>\n<li>During the Great Depression popcorn was an affordable snack. A $10 bag could last for years. And so moviegoers would purchase popcorn from street vendors before going in.<\/li>\n<li>Theaters, for their part, tried to prevent this by asking patrons to check in their coats and their popcorn.<\/li>\n<li>After a while though theaters realized it&#8217;d just be easier to make money by selling popcorn themselves.<\/li>\n<li>And anyway during WW2 rationing meant that the sugar used in candy and sodas was too expensive and thus there really weren&#8217;t any other snacks left.<\/li>\n<\/ul>\n<p>The full articles talks about a lot more including the rise of yellow over white popcorn, how television almost ruined popcorn and more over <a href=\"http:\/\/blogs.smithsonianmag.com\/food\/2013\/10\/why-do-we-eat-popcorn-at-the-movies\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/blogs.smithsonianmag.com\/food\/2013\/10\/why-do-we-eat-popcorn-at-the-movies\/\">Smithsonian<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve previously covered the rise of popcorn in movie theaters as told by the users of Reddit. Now the possibly more reliable Smithsonian has published an article taking a wider look at the topic by Natasha Geiling: In 1848, a time before society had the good sense to invent the Xbox, watching popcorn pop was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/100613_0730_TheEconomic1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9833"}],"version-history":[{"count":4,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9833\/revisions"}],"predecessor-version":[{"id":9842,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9833\/revisions\/9842"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9832"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9833"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}