{"id":9819,"date":"2013-10-03T09:00:57","date_gmt":"2013-10-03T13:00:57","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9819"},"modified":"2015-04-29T08:13:38","modified_gmt":"2015-04-29T12:13:38","slug":"against-menus","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/against-menus\/","title":{"rendered":"Against Menus"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/100313_1142_AgainstMenu1.jpg\" alt=\"\" width=\"640\" height=\"422\" \/><\/p>\n<p>We&#8217;ve previously outlined a critique of the <a href=\"http:\/\/www.centives.net\/S\/2013\/the-history-of-the-childrens-menu\/\">children&#8217;s menu<\/a>. Turns out that adult ones aren&#8217;t that great either, at least according to Geoffrey Gray:<\/p>\n<ul>\n<li>Menus don&#8217;t provide enough of the information that we need. Most just list the ingredients \u2013 not how they&#8217;re cooked &#8211; which isn&#8217;t really enough information for patrons to know what they&#8217;re about to get. Instead they usually have to clarify with their server.<\/li>\n<li>They also provide a lot of information that we <em>don&#8217;t <\/em>need. Advertizements for the Chef&#8217;s new cookbook; information about the locally sourced farms from which the ingredients come from, and other tidbits that don&#8217;t help customers make their dining selection.<\/li>\n<li>Customers read the menu to find out what they would like to order. Restaurants, however, design it to sell the items with the greatest markup.<\/li>\n<li>The menu kills conversations. As soon as one shows up on the table people stop focusing on one another and on the menu instead.<\/li>\n<\/ul>\n<p>In the full article Gray talks about the history of the menu and provides a five step framework to create a useful menu. Read it <a href=\"http:\/\/www.grubstreet.com\/2013\/10\/ideas-to-fix-modern-menus.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.grubstreet.com\/2013\/10\/ideas-to-fix-modern-menus.html\">New York Magazine<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve previously outlined a critique of the children&#8217;s menu. Turns out that adult ones aren&#8217;t that great either, at least according to Geoffrey Gray: Menus don&#8217;t provide enough of the information that we need. Most just list the ingredients \u2013 not how they&#8217;re cooked &#8211; which isn&#8217;t really enough information for patrons to know what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[44],"class_list":["post-9819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin","tag-foodonomics"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/10\/100313_1142_AgainstMenu1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9819"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9819\/revisions"}],"predecessor-version":[{"id":12448,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9819\/revisions\/12448"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9818"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9819"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}