{"id":9726,"date":"2013-09-20T09:00:06","date_gmt":"2013-09-20T13:00:06","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9726"},"modified":"2013-09-20T11:06:24","modified_gmt":"2013-09-20T15:06:24","slug":"the-economics-of-starbucks-in-china","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/the-economics-of-starbucks-in-china\/","title":{"rendered":"The Economics Of Starbucks In China"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/09\/091913_1041_TheEconomic1.jpg\" width=\"640\" height=\"309\" \/><\/p>\n<p>In its quest to dominate the coffee market of China, Starbucks has run into a significant barrier: Chinese people don&#8217;t like coffee writes Gwynn Guilford:<\/p>\n<ul>\n<li>The average Chinese person drinks just two cups of coffee a year \u2013 they don&#8217;t like the bitterness of the drink.<\/li>\n<li>Thus Starbucks has rebranded itself in China by focusing more on items like bacon-gouda sandwiches and red bean frappuccinos.<\/li>\n<li>It has since become the place where people go to socialize and conduct business outside of the home and office. Many businesses commonly refer to Starbucks as the &#8216;public conference room&#8217;.<\/li>\n<li>This is also why Starbucks in China are usually fitted out like hotel lobbies and feature plush seating.<\/li>\n<li>The initiative seems to be successful \u2013 90% of customers drink or eat their food on premise \u2013 but it leads to substantially higher costs in China compared to the west.<\/li>\n<\/ul>\n<p>See what the Starbucks cafes look like in China, where they&#8217;re being opened, and the problem of labour costs <a href=\"http:\/\/qz.com\/125138\/in-china-starbucks-doesnt-sell-coffee-to-make-its-millions-it-rents-couches\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/qz.com\/125138\/in-china-starbucks-doesnt-sell-coffee-to-make-its-millions-it-rents-couches\/\">Quartz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its quest to dominate the coffee market of China, Starbucks has run into a significant barrier: Chinese people don&#8217;t like coffee writes Gwynn Guilford: The average Chinese person drinks just two cups of coffee a year \u2013 they don&#8217;t like the bitterness of the drink. Thus Starbucks has rebranded itself in China by focusing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/09\/091913_1041_TheEconomic1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9726"}],"version-history":[{"count":2,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9726\/revisions"}],"predecessor-version":[{"id":9729,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9726\/revisions\/9729"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9725"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9726"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}