{"id":9605,"date":"2013-09-04T09:00:48","date_gmt":"2013-09-04T13:00:48","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9605"},"modified":"2013-09-04T08:45:22","modified_gmt":"2013-09-04T12:45:22","slug":"the-economics-of-adblock","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/the-economics-of-adblock\/","title":{"rendered":"The Economics Of AdBlock"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/09\/090413_1209_TheEconomic1.jpg\" width=\"639\" height=\"479\" \/><\/p>\n<p>Leo Mirani took a look at AdBlock \u2013 the software that prevents ads from websites being displayed on browsers:<\/p>\n<ul>\n<li>AdBlock has initiated a crowdfunding campaign to get the funds to run online ads advertising\u2026itself\u2026<\/li>\n<li>In general around 25% of people on the internet use AdBlock \u2013 and that is growing 43% a year.<\/li>\n<li>The users of tech-savvy websites are far more likely to use AdBlock (about a third do).<\/li>\n<li>Only about 5% of the users of travel websites use AdBlock \u2013 likely because they either don&#8217;t know about, or aren&#8217;t comfortable installing, the software.<\/li>\n<li>Users of Mozilla&#8217;s Firefox browser are most likely to use AdBlock \u2013 35% do.<\/li>\n<li>Websites can lose around $500,000 a year due to the use of AdBlock<\/li>\n<\/ul>\n<p>Read more about what websites should do, the AdBlock Times Square billboard and more over <a href=\"http:\/\/qz.com\/120797\/over-one-fifth-of-people-use-ad-blocking-software-and-its-beginning-to-hurt\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/qz.com\/120797\/over-one-fifth-of-people-use-ad-blocking-software-and-its-beginning-to-hurt\/\">Quartz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leo Mirani took a look at AdBlock \u2013 the software that prevents ads from websites being displayed on browsers: AdBlock has initiated a crowdfunding campaign to get the funds to run online ads advertising\u2026itself\u2026 In general around 25% of people on the internet use AdBlock \u2013 and that is growing 43% a year. The users [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/09\/090413_1209_TheEconomic1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9605"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9605\/revisions"}],"predecessor-version":[{"id":9611,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9605\/revisions\/9611"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9604"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9605"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}