{"id":9557,"date":"2013-08-30T12:00:43","date_gmt":"2013-08-30T16:00:43","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9557"},"modified":"2013-08-31T10:41:27","modified_gmt":"2013-08-31T14:41:27","slug":"how-supermarkets-are-trying-to-help-you-lose-weight","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/how-supermarkets-are-trying-to-help-you-lose-weight\/","title":{"rendered":"How Supermarkets Are Trying To Help You Lose Weight"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/08\/082913_0352_HowSupermar1.jpg\" width=\"640\" height=\"428\" \/><\/p>\n<p>Believe it or not your local supermarket is interested in ensuring that you eat healthy writes Michael Moss:<\/p>\n<ul>\n<li>In one experiment shopping carts were divided with a yellow line and shoppers were encouraged to put fruits and vegetables in the front half. Produce sales per customer more than doubled from $3.99 to $8.85.<\/li>\n<li>Large plastic mats with green arrows that point to the produce section successfully convinced around 90% of customers to follow the arrow.<\/li>\n<li>Another effective tactic was to place a mirror in the shopping cart so that shoppers could see themselves as they shopped.<\/li>\n<li>Placing placards inside baskets that tell customers how much produce customers were buying and what the most popular items were was successful by informing shoppers about social norms.<\/li>\n<li>Supermarkets are implementing such strategies because while overall sales stay the same, they shift towards produce which generally has a higher markup than other food items, leading to healthy customers and healthy profits.<\/li>\n<\/ul>\n<p>Read some other fascinating insights about how customers shop in supermarkets, why too much encouragement can backfire, and more over <a href=\"http:\/\/www.nytimes.com\/2013\/08\/28\/dining\/wooing-us-down-the-produce-aisle.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.nytimes.com\/2013\/08\/28\/dining\/wooing-us-down-the-produce-aisle.html\">The New York Times<\/a><\/p>\n<p>Via: <a href=\"http:\/\/theincidentaleconomist.com\/wordpress\/thinking-out-of-the-box-in-supermarkets\/\">The Incidental Economist<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Believe it or not your local supermarket is interested in ensuring that you eat healthy writes Michael Moss: In one experiment shopping carts were divided with a yellow line and shoppers were encouraged to put fruits and vegetables in the front half. Produce sales per customer more than doubled from $3.99 to $8.85. Large plastic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/08\/082913_0352_HowSupermar1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9557"}],"version-history":[{"count":4,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9557\/revisions"}],"predecessor-version":[{"id":9570,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9557\/revisions\/9570"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9556"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9557"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}