{"id":9394,"date":"2013-08-11T12:00:44","date_gmt":"2013-08-11T16:00:44","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=9394"},"modified":"2013-08-11T12:11:18","modified_gmt":"2013-08-11T16:11:18","slug":"the-history-of-the-egg-mcmuffin","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/the-history-of-the-egg-mcmuffin\/","title":{"rendered":"The History Of The Egg McMuffin"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/08\/081113_1604_TheHistoryO1.jpg\" width=\"659\" height=\"601\" \/><\/p>\n<p>McDonald&#8217;s Egg McMuffin turns 40 this year. Adweek took look at its history:<\/p>\n<ul>\n<li>In 1971 McDonald&#8217;s executives were trying to figure out how McDonald&#8217;s could build a breakfast business.<\/li>\n<li>The Egg McMuffin was the answer. After the initial challenge of convincing customers to come to a fast-food join in the morning, the item was a hit, and now breakfast items make up 25% of McDonald&#8217;s sales.<\/li>\n<li>The Egg McMuffin is so popular that the company is considering making the item available all day.<\/li>\n<\/ul>\n<p>Read more about the pale imitation that is the Eggwhite Delite, how McDonald&#8217;s competitors caught up to it, and more over <a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/true-steamy-story-egg-mcmuffin-151638\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/true-steamy-story-egg-mcmuffin-151638\">AdWeek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s Egg McMuffin turns 40 this year. Adweek took look at its history: In 1971 McDonald&#8217;s executives were trying to figure out how McDonald&#8217;s could build a breakfast business. The Egg McMuffin was the answer. After the initial challenge of convincing customers to come to a fast-food join in the morning, the item was a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/08\/081113_1604_TheHistoryO1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=9394"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9394\/revisions"}],"predecessor-version":[{"id":9397,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/9394\/revisions\/9397"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/9393"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=9394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=9394"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=9394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}