{"id":8927,"date":"2013-05-28T12:00:00","date_gmt":"2013-05-28T16:00:00","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=8927"},"modified":"2013-05-28T08:21:23","modified_gmt":"2013-05-28T12:21:23","slug":"the-economics-of-daily-ebook-deals","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/the-economics-of-daily-ebook-deals\/","title":{"rendered":"The Economics Of Daily Ebook Deals"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/05\/052813_1214_TheEconomic1.jpg\" width=\"640\" height=\"382\" \/><\/p>\n<p>Julie Bosman looked at how daily deals are transforming the e-book industry:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/gp\/feature.html\/?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;docId=1000677541&amp;linkCode=ur2&amp;tag=centives-20\">Amazon&#8217;s Kindle Daily Deal<\/a> and Barnes &amp; Noble&#8217;s <a href=\"http:\/\/www.barnesandnoble.com\/u\/ebook-nook-daily-find-bargain-deal\/379003102\/\">Nook Daily Find<\/a> cut the price of ebooks to a fraction of their standard price for a limited period \u2013 usually 24 hours.<\/li>\n<li>In one case a book that sold less than one copy a day saw more than 10,000 sold over the 24 hours in which it became a &#8216;daily deal&#8217;.<\/li>\n<li>For authors and publishers having a book featured on the list can be like winning the lottery \u2013 not only because of the windfall in sales, but also because there is a halo effect where readers buy other (full price) books from the author. And even after the daily deal is over, the book&#8217;s sales stay above average for a while.<\/li>\n<li>Some in the industry though fear that by discounting books too much and too often, consumers will have unrealistic expectations of what a book should cost.<\/li>\n<li>As brick and mortar book stores disappear daily deals will become an important way for readers to find good books to read.<\/li>\n<\/ul>\n<p>Find out which day ebook sales peak on, the book that made it to the top of the New York Times&#8217; best seller list after being featured as a daily deal, and the sites that help you find deals across a variety of online retailers over <a href=\"http:\/\/www.nytimes.com\/2013\/05\/27\/business\/media\/daily-deals-propel-older-e-books-to-popularity.html?_r=0\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.nytimes.com\/2013\/05\/27\/business\/media\/daily-deals-propel-older-e-books-to-popularity.html?_r=0\">The New York Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Julie Bosman looked at how daily deals are transforming the e-book industry: Amazon&#8217;s Kindle Daily Deal and Barnes &amp; Noble&#8217;s Nook Daily Find cut the price of ebooks to a fraction of their standard price for a limited period \u2013 usually 24 hours. In one case a book that sold less than one copy a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/05\/052813_1214_TheEconomic1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=8927"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8927\/revisions"}],"predecessor-version":[{"id":8935,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8927\/revisions\/8935"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/8926"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=8927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=8927"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=8927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}