{"id":8659,"date":"2013-04-25T09:00:29","date_gmt":"2013-04-25T13:00:29","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=8659"},"modified":"2013-04-25T07:02:26","modified_gmt":"2013-04-25T11:02:26","slug":"the-value-of-zip-codes","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/the-value-of-zip-codes\/","title":{"rendered":"The Value Of Zip Codes"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/04\/042513_1040_TheValueOfZ1.jpg\" width=\"640\" height=\"478\" \/><\/p>\n<p>How much is the value of the zip code system of the United States? Niraj Chokshi looked at a study that tried to answer the question:<\/p>\n<ul>\n<li>According to a report by the U.S. Postal Service Office and IBM, the zip code system is worth $9.5 billion a year.<\/li>\n<li>$2.2 billion of that value goes to the postal service, $2.1 billion to firms who use it for mail-related products, $2.4 billion for firms that use it for non-mail products, and consumers, governments, and non-profits gain $2.9 billion.<\/li>\n<li>The zip code isn&#8217;t an American invention \u2013 Germany had the first modern zip code system in 1961, and it didn&#8217;t come to the United States until 1963.<\/li>\n<li>The primary challenge when setting up the system was ensuring that there was a high rate of adoption. AT&amp;T warned the post office that their experience with implementing area codes for telephones indicated that implementing zip codes would be an uphill challenge.<\/li>\n<li>A massive advertising campaign ensured that the system had near 100% adoption within 20 years.<\/li>\n<li>The next evolution for the zip code might be the addition of longitude and latitude coordinates. Even a 1% improvement in zip code data could yield $33 billion in benefits.<\/li>\n<\/ul>\n<p>Read more about the study, its limitations, and the mysterious Mr. Zip who made the American zip code system possible over <a href=\"http:\/\/finance.yahoo.com\/news\/bounty-zip-codes-brought-america-194435410.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/finance.yahoo.com\/news\/bounty-zip-codes-brought-america-194435410.html\">The Atlantic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much is the value of the zip code system of the United States? Niraj Chokshi looked at a study that tried to answer the question: According to a report by the U.S. Postal Service Office and IBM, the zip code system is worth $9.5 billion a year. $2.2 billion of that value goes to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/04\/042513_1040_TheValueOfZ1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=8659"}],"version-history":[{"count":2,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8659\/revisions"}],"predecessor-version":[{"id":8661,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8659\/revisions\/8661"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/8658"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=8659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=8659"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=8659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}