{"id":8575,"date":"2013-04-19T12:00:35","date_gmt":"2013-04-19T16:00:35","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=8575"},"modified":"2013-04-19T07:15:46","modified_gmt":"2013-04-19T11:15:46","slug":"the-collapse-of-the-cupcake-bubble","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/the-collapse-of-the-cupcake-bubble\/","title":{"rendered":"The Collapse Of The Cupcake Bubble"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/04\/041913_1052_TheCollapse1.jpg\" width=\"640\" height=\"479\" \/><\/p>\n<p>We&#8217;ve previously covered <a href=\"http:\/\/www.centives.net\/S\/2012\/why-cupcakes\/\">cupcakes<\/a> as the next big food trend. It appears that cupcakes may just have been a bubble which is now collapsing:<\/p>\n<ul>\n<li>Crumbs Bake Shop \u2013 a chain that sells cupcakes that cost up to $42 \u2013 has seen its share price drop from $13 to $1.70 in the past 18 months.<\/li>\n<li>This is in part because the cupcakes were a novelty. People enjoyed them a few times, but there isn&#8217;t much repeat business.<\/li>\n<li>The barriers to entry in the market are also low and there has been a flood of competitors who&#8217;ve eaten away at Crumbs&#8217; market share.<\/li>\n<li>Image issues contributed to the decline \u2013 at least one former employee claims that the premium cupcakes aren&#8217;t always fresh.<\/li>\n<li>For its part, Crumbs claims that its disappointing financial performance is due to $700,000 in lost sales during the time of Hurricane Sandy.<\/li>\n<\/ul>\n<p>Read more about the cupcake bubble, what experts have to say, and a potential future strategy for Crumbs over <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887324345804578425291917117814.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887324345804578425291917117814.html\">The Wall Street Journal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve previously covered cupcakes as the next big food trend. It appears that cupcakes may just have been a bubble which is now collapsing: Crumbs Bake Shop \u2013 a chain that sells cupcakes that cost up to $42 \u2013 has seen its share price drop from $13 to $1.70 in the past 18 months. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/04\/041913_1052_TheCollapse1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=8575"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8575\/revisions"}],"predecessor-version":[{"id":8578,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8575\/revisions\/8578"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/8574"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=8575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=8575"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=8575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}