{"id":8019,"date":"2013-02-13T12:00:27","date_gmt":"2013-02-13T17:00:27","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=8019"},"modified":"2013-02-12T23:45:58","modified_gmt":"2013-02-13T04:45:58","slug":"the-fresh-food-wars","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/the-fresh-food-wars\/","title":{"rendered":"The Fresh Food Wars"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/02\/021213_0456_TheFreshFoo1.png\" width=\"640\" height=\"507\" \/><\/p>\n<p>Last year it was pointed out that the word &#8216;<a href=\"http:\/\/www.centives.net\/S\/2012\/does-artisan-mean-anything-anymore\/\">artisan&#8217;<\/a> doesn&#8217;t mean anything anymore. S.T. VanAirsdale thinks the same is now true of the word &#8220;fresh&#8221;.<\/p>\n<ul>\n<li>Consumers have gravitated towards &#8216;fresh&#8217; food because eating is no longer thought of as fuel for the day. It&#8217;s meant to be an experience in itself.<\/li>\n<li>Fast food restaurants like the word &#8216;fresh&#8217; because it sounds good but doesn&#8217;t require any investments in high-quality or health conscious ingredients.<\/li>\n<li>Yet food marketed as fresh can be sold at a premium.<\/li>\n<li>For those who can get it to work, the strategy is effective. Domino&#8217;s share price has increased 400% since its successful freshness campaign. Subway beat McDonald&#8217;s to become the largest food chain because Subway was perceived as fresh.<\/li>\n<li>Taco Bell is currently trying to compete with Chipotle by releasing its own line of &#8216;fresh&#8217; products while Arby&#8217;s is trying to throw doubts about Subway&#8217;s freshness by raising questions about where the meat is sliced.<\/li>\n<\/ul>\n<p>The full article has many more fascinating anecdotes and points about the freshness wars. It&#8217;s well written and you should head on over <a href=\"http:\/\/www.slate.com\/articles\/business\/food\/2013\/02\/the_fresh_wars_in_fast_food_how_the_five_letter_word_came_to_dominate_ads.single.html\">here<\/a> to read it.<\/p>\n<p>Source: <a href=\"http:\/\/www.slate.com\/articles\/business\/food\/2013\/02\/the_fresh_wars_in_fast_food_how_the_five_letter_word_came_to_dominate_ads.single.html\">Slate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year it was pointed out that the word &#8216;artisan&#8217; doesn&#8217;t mean anything anymore. S.T. VanAirsdale thinks the same is now true of the word &#8220;fresh&#8221;. Consumers have gravitated towards &#8216;fresh&#8217; food because eating is no longer thought of as fuel for the day. It&#8217;s meant to be an experience in itself. Fast food restaurants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/02\/021213_0456_TheFreshFoo1.png","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=8019"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8019\/revisions"}],"predecessor-version":[{"id":8038,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/8019\/revisions\/8038"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/8018"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=8019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=8019"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=8019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}