{"id":7945,"date":"2013-02-03T12:00:59","date_gmt":"2013-02-03T17:00:59","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=7945"},"modified":"2013-02-03T11:53:45","modified_gmt":"2013-02-03T16:53:45","slug":"do-corporate-name-changes-work","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/do-corporate-name-changes-work\/","title":{"rendered":"Do Corporate Name Changes Work?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/02\/020313_1649_DoCorporate1.jpg\" width=\"640\" height=\"461\" \/><\/p>\n<p>Earlier this week the company Research in Motion announced that it was changing its name to Blackberry as it struggles in a marketplace ruled by Android, iOS, and Windows Phone. Brian Palmer explored the history of corporate name changes:<\/p>\n<ul>\n<li>Studies suggest that corporate name changes usually either have no effect on the subsequent success of the company or a mildly negative effect.<\/li>\n<li>The few companies that do succeed usually do it because they started off as a small businesses with a local name, and are now so successful they need a global brand. Hence a company called Tsushin Kogyo changed its name to Sony to find success around the world.<\/li>\n<li>Businesses whose stock prices fell prior to a name change usually see the price continue to fall for the next three years.<\/li>\n<li>Moreover the former Research in Motion has now linked its reputation to just one product: Blackberry. If the product fails then the whole company will be associated with failure.<\/li>\n<\/ul>\n<p>Read more about the types of name changes that are successful, companies that have bucked the trend, and why the Blackberry name is already off to a bad start over <a href=\"http:\/\/www.slate.com\/articles\/news_and_politics\/explainer\/2013\/01\/research_in_motion_becomes_blackberry_do_name_changes_help_companies.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.slate.com\/articles\/news_and_politics\/explainer\/2013\/01\/research_in_motion_becomes_blackberry_do_name_changes_help_companies.html\">Slate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week the company Research in Motion announced that it was changing its name to Blackberry as it struggles in a marketplace ruled by Android, iOS, and Windows Phone. Brian Palmer explored the history of corporate name changes: Studies suggest that corporate name changes usually either have no effect on the subsequent success of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/02\/020313_1649_DoCorporate1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=7945"}],"version-history":[{"count":4,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7945\/revisions"}],"predecessor-version":[{"id":7949,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7945\/revisions\/7949"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/7944"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=7945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=7945"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=7945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}