{"id":7752,"date":"2013-01-16T12:00:25","date_gmt":"2013-01-16T17:00:25","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=7752"},"modified":"2013-01-16T14:01:58","modified_gmt":"2013-01-16T19:01:58","slug":"7752","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2013\/7752\/","title":{"rendered":"Graph Search &#8211; The Future Of Search?"},"content":{"rendered":"<p><a href=\"http:\/\/www.facebook.com\/Centives\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"http:\/\/www.wired.com\/images_blogs\/business\/2015\/01\/facebook-levy04-f-660x475.jpg\" width=\"640\" height=\"461\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>Yesterday Facebook previewed graph search &#8211; a move into search that many consider to be Google&#8217;s worse nightmare since it provides a personalized search experience unavailable on other platforms. Steven Levy had the inside scoop on its development:<\/p>\n<ul>\n<li>The new search allows you to search for queries such as &#8220;friends who like Game of Thrones and microwave Popcorn in California&#8221; to allow you to set up a viewing party.<\/li>\n<li>Facebook itself doesn&#8217;t consider it a &#8216;search&#8217; product &#8211; since it leaves most of the standard searching to Bing. In fact executives tried hard to come up with a name for the service that didn&#8217;t include the word &#8216;search&#8217; but were ultimately unable to do so.<\/li>\n<li>Generally search engines work best when you use broad-level queries to cast the widest possible net. Graph search, however, benefits from you being as narrow, and adding as many criteria to your search field as possible.<\/li>\n<li>Advertizers can already target you by your age, region, gender, and interests. Facebook is simply making this &#8211; and other &#8211; information available to users.<\/li>\n<li>The initial launch will be limited. It will only be available in English and won&#8217;t be useable through smartphone apps.<\/li>\n<\/ul>\n<p>Read more about what this new search can do, why LinkedIn should be scared, and some of the privacy issues involved over <a href=\"http:\/\/www.wired.com\/business\/2013\/01\/the-inside-story-of-graph-search-facebooks-weapon-to-challenge-google\/all\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.wired.com\/business\/2013\/01\/the-inside-story-of-graph-search-facebooks-weapon-to-challenge-google\/all\/\">Wired<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Yesterday Facebook previewed graph search &#8211; a move into search that many consider to be Google&#8217;s worse nightmare since it provides a personalized search experience unavailable on other platforms. Steven Levy had the inside scoop on its development: The new search allows you to search for queries such as &#8220;friends who like Game of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2013\/01\/facebook-levy04-f-660x4751.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=7752"}],"version-history":[{"count":6,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7752\/revisions"}],"predecessor-version":[{"id":7759,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/7752\/revisions\/7759"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/7755"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=7752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=7752"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=7752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}