{"id":5901,"date":"2012-09-07T09:00:32","date_gmt":"2012-09-07T13:00:32","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=5901"},"modified":"2012-12-29T01:45:39","modified_gmt":"2012-12-29T06:45:39","slug":"should-brands-encourage-counterfeits","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2012\/should-brands-encourage-counterfeits\/","title":{"rendered":"Should Brands Encourage Counterfeits?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/09\/090712_0154_ShouldBrand1.png\" width=\"640\" height=\"479\" \/><\/p>\n<p>In <a href=\"https:\/\/www.amazon.com\/dp\/0195399781\/ref=as_li_ss_til?tag=centives-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=0195399781&amp;adid=10KJ0W6XN6HXNNNVNBN5&amp;\">The Knockoff Economy<\/a> Kal Raustiala and Chris Sprigman argue that brands actually benefit when counterfeiters sell cheap copies of their products. Highlights from an excerpt posted on Freakonomics include:<\/p>\n<ul>\n<li>When people buy a cheap knock-off of a famous product they&#8217;re implicitly sending the message that the original is so desirable that it&#8217;s worth it to buy a counterfeit.<\/li>\n<li>This kind of endorsement is excellent marketing for any brand.<\/li>\n<li>Since the counterfeits are often of low quality, it&#8217;s very easy to distinguish between the authentic product and the ones you can buy from a street seller.<\/li>\n<li>One study found that 40% of those who bought a counterfeit went on to buy the genuine product later on, meaning that the counterfeit is often used as a test run for the original.<\/li>\n<\/ul>\n<p>Read more about what this means for companies with trademarks by reading the full excerpt over <a href=\"http:\/\/www.freakonomics.com\/2012\/09\/05\/why-knockoffs-can-help-a-strong-brand\/\">here<\/a>. You can find the book <a href=\"https:\/\/www.amazon.com\/dp\/0195399781\/ref=as_li_ss_til?tag=centives-20&amp;camp=0&amp;creative=0&amp;linkCode=as4&amp;creativeASIN=0195399781&amp;adid=1ZHQE9F3R7933174H45D&amp;\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.freakonomics.com\/2012\/09\/05\/why-knockoffs-can-help-a-strong-brand\/\">Freakonomics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In The Knockoff Economy Kal Raustiala and Chris Sprigman argue that brands actually benefit when counterfeiters sell cheap copies of their products. Highlights from an excerpt posted on Freakonomics include: When people buy a cheap knock-off of a famous product they&#8217;re implicitly sending the message that the original is so desirable that it&#8217;s worth it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,41],"tags":[],"class_list":["post-5901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin","category-signature"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/09\/090712_0154_ShouldBrand1.png","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/5901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=5901"}],"version-history":[{"count":4,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/5901\/revisions"}],"predecessor-version":[{"id":7423,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/5901\/revisions\/7423"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/5900"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=5901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=5901"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=5901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}