{"id":3537,"date":"2012-04-06T12:00:50","date_gmt":"2012-04-06T16:00:50","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=3537"},"modified":"2012-04-06T08:05:38","modified_gmt":"2012-04-06T12:05:38","slug":"al-qaedas-branding-problems","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2012\/al-qaedas-branding-problems\/","title":{"rendered":"Al-Qaeda\u2019s Branding Problems"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/04\/040412_0443_AlQaedasBra1.png\" alt=\"\" \/><\/p>\n<p>David Ignatius reports that Osama bin Laden wanted to re-brand Al-Qaeda because its image had become too tarnished. Highlights include:<\/p>\n<ul>\n<li>Since the United States no longer refers to it as the war on terror, focusing instead on a war against Al Qaeda, the United States was able to reduce the perception of its actions as part of some wider battle against Islam.<\/li>\n<li>Moreover Al Qaeda had killed Muslims, alienating people from its cause.<\/li>\n<li>Osama bin Laden thus wanted to change the name of the organization so that it implied a stronger sense of Muslim Identity.<\/li>\n<\/ul>\n<p>To read more about why Osama bin Laden was like a CEO, why he wanted Al Qaeda to refocus on Palestine, the role that Yemen had to play, and the American TV news stations that bin Laden watched, click <a href=\"http:\/\/www.washingtonpost.com\/opinions\/the-bin-laden-plot-to-kill-president-obama\/2012\/03\/16\/gIQAwN5RGS_print.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.washingtonpost.com\/opinions\/the-bin-laden-plot-to-kill-president-obama\/2012\/03\/16\/gIQAwN5RGS_print.html\"><em>The New York Times<\/em><\/a><\/p>\n<p>Via: <a href=\"http:\/\/marginalrevolution.com\/marginalrevolution\/2012\/03\/assorted-links-398.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+marginalrevolution%2Ffeed+%28Marginal+Revolution%29&amp;utm_content=Netvibes\">Marginal Revolution<\/a>, <a href=\"http:\/\/motherjones.com\/kevin-drum\/2012\/03\/rebranding-last-refuge-terrorists\">Mother Jones<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Ignatius reports that Osama bin Laden wanted to re-brand Al-Qaeda because its image had become too tarnished. Highlights include: Since the United States no longer refers to it as the war on terror, focusing instead on a war against Al Qaeda, the United States was able to reduce the perception of its actions as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/04\/040412_0443_AlQaedasBra1.png","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/3537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=3537"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/3537\/revisions"}],"predecessor-version":[{"id":3555,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/3537\/revisions\/3555"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/3536"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=3537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=3537"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=3537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}