{"id":2458,"date":"2012-02-03T12:00:13","date_gmt":"2012-02-03T17:00:13","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=2458"},"modified":"2012-02-03T11:51:26","modified_gmt":"2012-02-03T16:51:26","slug":"are-super-bowl-ads-worth-it","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2012\/are-super-bowl-ads-worth-it\/","title":{"rendered":"Are Super Bowl Ads Worth It?"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/02\/020312_1648_AreSuperBow1.png\" alt=\"\" \/><\/p>\n<p>A 30 second ad-slot in this weekend&#8217;s Super Bowl can cost as much as $4 million. What explains the fact that since 1980 Super Bowl viewership has only increased by 50% but advertising prices have seen a shocking tenfold increase? <em>Slate <\/em>reports:<\/p>\n<ul>\n<li>The NFL is the only type of television event that is able to draw a wide audience.<\/li>\n<li>Research suggests that companies that buy Super Bowl ads see their share prices outperform the S&amp;P 500 in the subsequent week. This relationship holds despite controlling for several factors.<\/li>\n<li>It is unclear if this is a short-term irrational burst in investor exuberance, or if the ads actually create lasting value.<\/li>\n<li>Other studies suggest that movies that are advertised during the Super Bowl can see up to a 40% boost at the box office.<\/li>\n<\/ul>\n<p>To read more about the history of ad prices in the Super Bowl as well as reasons why people might over-pay for Super Bowl ads click <a href=\"http:\/\/www.slate.com\/articles\/business\/moneybox\/2012\/02\/i_paid_4_million_for_this_.html\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.slate.com\/articles\/business\/moneybox\/2012\/02\/i_paid_4_million_for_this_.html\"><em>Slate<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 30 second ad-slot in this weekend&#8217;s Super Bowl can cost as much as $4 million. What explains the fact that since 1980 Super Bowl viewership has only increased by 50% but advertising prices have seen a shocking tenfold increase? Slate reports: The NFL is the only type of television event that is able to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2012\/02\/020312_1648_AreSuperBow1.png","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/2458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=2458"}],"version-history":[{"count":2,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/2458\/revisions"}],"predecessor-version":[{"id":2460,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/2458\/revisions\/2460"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/2457"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=2458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=2458"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=2458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}