{"id":14877,"date":"2016-12-13T09:00:05","date_gmt":"2016-12-13T14:00:05","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=14877"},"modified":"2016-12-13T07:07:11","modified_gmt":"2016-12-13T12:07:11","slug":"why-perfume-commercials-are-so-weird","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2016\/why-perfume-commercials-are-so-weird\/","title":{"rendered":"Why Perfume Commercials Are So Weird"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/12\/121316_1204_WhyPerfumeC1.jpg\" alt=\"\" width=\"642\" height=\"415\" \/><\/p>\n<p>Redditors discussed the economics behind perfume marketing campaigns:<\/p>\n<ul>\n<li>Unless you resort to crass &#8220;scratch &#8216;n&#8217; sniffs&#8221; it&#8217;s hard to transmit an actual smell over most traditional forms of marketing media.<\/li>\n<li>Instead perfume makers try to sell a lifestyle that draws their target market. Axe targets young men so its commercials are about getting dates with attractive women.<\/li>\n<li>Meanwhile women are the ones that buy cologne for their significant others, so in Polo&#8217;s commercials the men are suave, sophisticated, and devoted to their partners.<\/li>\n<li>Smell is linked to memory. Ads will present situations that evoke a certain feeling associated with their scent.<\/li>\n<\/ul>\n<p>Read the entire discussion on <a href=\"http:\/\/c0248141.cdn.cloudfiles.rackspacecloud.com\/00000000_34473739_1334065293.orig.jpg\">Reddit<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redditors discussed the economics behind perfume marketing campaigns: Unless you resort to crass &#8220;scratch &#8216;n&#8217; sniffs&#8221; it&#8217;s hard to transmit an actual smell over most traditional forms of marketing media. Instead perfume makers try to sell a lifestyle that draws their target market. Axe targets young men so its commercials are about getting dates with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/12\/121316_1204_WhyPerfumeC1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=14877"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14877\/revisions"}],"predecessor-version":[{"id":14880,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14877\/revisions\/14880"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/14876"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=14877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=14877"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=14877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}