{"id":14652,"date":"2016-10-16T09:00:59","date_gmt":"2016-10-16T13:00:59","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=14652"},"modified":"2016-10-16T05:42:56","modified_gmt":"2016-10-16T09:42:56","slug":"colouring-books-for-adults-are-surprisingly-popular","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2016\/colouring-books-for-adults-are-surprisingly-popular\/","title":{"rendered":"Colouring Books For Adults Are Surprisingly Popular"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/10\/101616_0931_ColouringBo1.jpg\" alt=\"\" width=\"644\" height=\"392\" \/><\/p>\n<p>Joshua Gans wrote about an oddly popular product:<\/p>\n<ul>\n<li>In 2015, three of the best-selling books of the year were colouring books targeted at adults.<\/li>\n<li>Fans say that they are calming and help them return to a simpler time.<\/li>\n<li>They might be popular with retailers because they have zero resale value. Once they are coloured in, they can&#8217;t be re-gifted to someone else.<\/li>\n<li>Brick and mortar stores might be trying to push them because they&#8217;re the rare type of book that don&#8217;t work well as e-books.<\/li>\n<li>And gift-givers might just like giving these away because they&#8217;re safe and are unlikely to offend anyone.<\/li>\n<\/ul>\n<p>Read more musings about the popularity of colouring books and what this says about economists at <a href=\"http:\/\/www.digitopoly.org\/2016\/05\/31\/adult-colouring-books-remind-us-that-innovation-lies-outside-economics\/\">Digitopoly<\/a>.<\/p>\n<p>Via: <a href=\"http:\/\/marginalrevolution.com\/\">Marginal Revolution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joshua Gans wrote about an oddly popular product: In 2015, three of the best-selling books of the year were colouring books targeted at adults. Fans say that they are calming and help them return to a simpler time. They might be popular with retailers because they have zero resale value. Once they are coloured in, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/10\/101616_0931_ColouringBo1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=14652"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14652\/revisions"}],"predecessor-version":[{"id":14658,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14652\/revisions\/14658"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/14651"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=14652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=14652"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=14652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}