{"id":14396,"date":"2016-08-04T09:00:16","date_gmt":"2016-08-04T13:00:16","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=14396"},"modified":"2016-08-04T00:21:39","modified_gmt":"2016-08-04T04:21:39","slug":"the-economics-of-the-victorias-secret-catalogue","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2016\/the-economics-of-the-victorias-secret-catalogue\/","title":{"rendered":"The Economics Of The Victoria\u2019s Secret Catalogue"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/08\/080416_0417_TheEconomic1.jpg\" alt=\"\" width=\"642\" height=\"458\" \/><\/p>\n<p>Victoria&#8217;s Secret is going to end its catalogue. Casey Lewis wrote an obituary:<\/p>\n<ul>\n<li>Before the internet, catalogues allowed those in the US who didn&#8217;t live near urban centers to purchase trendy goods.<\/li>\n<li>By 1997 Victoria&#8217;s Secret catalogues were going to 450 million people a year, and on average each catalogue brought in $1.47 of revenue \u2013 for a total of $661 million in direct sales for the lingerie company.<\/li>\n<li>The catalogues were originally aimed at men who wanted to buy their partners lingerie but felt awkward walking into a lingerie store.<\/li>\n<li>But in the 1980s the tone of the catalogue changed to sound British &#8211; in the hopes of making women feel\u00a0less trashy about browsing through and purchasing things from the catalogue.<\/li>\n<li>By 2011 Victoria&#8217;s Secret was the largest catalogue business in the United States.<\/li>\n<li>Today circulation has dropped to 300 million copies, and at $0.50 a pop, the $150 million it&#8217;s costing the company to make them just doesn&#8217;t seem worth it in the era of the internet.<\/li>\n<\/ul>\n<p>The full article goes over a history of the magazine, how its changed over the eras, and some of the more notable controversies that have surrounded it. You can find it <a href=\"http:\/\/www.racked.com\/2016\/7\/25\/12119174\/victorias-secret-catalog-rip\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.racked.com\/2016\/7\/25\/12119174\/victorias-secret-catalog-rip\">Racked<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Victoria&#8217;s Secret is going to end its catalogue. Casey Lewis wrote an obituary: Before the internet, catalogues allowed those in the US who didn&#8217;t live near urban centers to purchase trendy goods. By 1997 Victoria&#8217;s Secret catalogues were going to 450 million people a year, and on average each catalogue brought in $1.47 of revenue [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2016\/08\/080416_0417_TheEconomic1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=14396"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14396\/revisions"}],"predecessor-version":[{"id":14399,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/14396\/revisions\/14399"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/14395"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=14396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=14396"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=14396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}