{"id":13493,"date":"2015-12-30T09:00:37","date_gmt":"2015-12-30T14:00:37","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=13493"},"modified":"2015-12-30T18:46:40","modified_gmt":"2015-12-30T23:46:40","slug":"why-a-brick-phone-without-a-touchscreen-is-dominating-ghanas-market","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2015\/why-a-brick-phone-without-a-touchscreen-is-dominating-ghanas-market\/","title":{"rendered":"Why A Brick Phone Without A Touchscreen Is Dominating Ghana\u2019s Market"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/12\/122915_0725_WhyABrickPh1.jpg\" alt=\"\" width=\"559\" height=\"382\" \/><\/p>\n<p>Eat your hearts out, Siri, Cortana, and Google Now. A new phone in (Ghanaian) town(s) is garnering all the attention according to Emmanuel Quartey:<\/p>\n<ul>\n<li>The phone pictured above costs about $25, and, believe it or not, is as thick as it looks. And it&#8217;s all the rage in Ghana.<\/li>\n<li>Part of the popularity seems to be that in blackout prone Ghana, the phone can act as a power bank to charge other electronics such as .mp3 players and more upscale phones.<\/li>\n<li>Its battery also means that the phone can go a week without being charged, meaning that it is an effective backup phone.<\/li>\n<li>The phone has a built in torch light, further increasing its usefulness during blackouts.<\/li>\n<li>Despite not having a touchscreen the phone comes with Facebook pre-installed, and is helping to increase internet penetration in Ghana.<\/li>\n<li>Its distinctive and bulky form factor maybe part of the reason it&#8217;s doing so well \u2013 people instantly recognize it, helping spread its popularity.<\/li>\n<\/ul>\n<p>Read more about the phone and the mysteries that surround it, as well as the lessons the phone holds for businesses looking to sell in emerging markets over <a href=\"http:\/\/qz.com\/411330\/the-mystery-of-the-power-bank-phone-taking-over-ghana\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/qz.com\/411330\/the-mystery-of-the-power-bank-phone-taking-over-ghana\/\">Quartz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eat your hearts out, Siri, Cortana, and Google Now. A new phone in (Ghanaian) town(s) is garnering all the attention according to Emmanuel Quartey: The phone pictured above costs about $25, and, believe it or not, is as thick as it looks. And it&#8217;s all the rage in Ghana. Part of the popularity seems to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/12\/122915_0725_WhyABrickPh1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=13493"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13493\/revisions"}],"predecessor-version":[{"id":13498,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13493\/revisions\/13498"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/13492"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=13493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=13493"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=13493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}