{"id":13453,"date":"2015-12-25T09:00:51","date_gmt":"2015-12-25T14:00:51","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=13453"},"modified":"2015-12-21T08:59:21","modified_gmt":"2015-12-21T13:59:21","slug":"how-to-taste-hack-your-food","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2015\/how-to-taste-hack-your-food\/","title":{"rendered":"How To Taste Hack Your Food"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/12\/122115_0320_HowToTasteH1.jpg\" alt=\"\" width=\"641\" height=\"427\" \/><\/p>\n<p>Nicola Twilley wrote about how our senses can affect the taste of what we eat, a topic that <a href=\"http:\/\/www.centives.net\/S\/2015\/its-not-what-you-eat-its-how-you-eat-it\/\">Centives<\/a> <a href=\"http:\/\/www.centives.net\/S\/2015\/how-taste-is-affected-by-the-other-senses\/\">has<\/a> <a href=\"http:\/\/www.centives.net\/S\/2015\/how-taste-is-affected-by-the-other-senses\/\">covered<\/a> <a href=\"http:\/\/www.centives.net\/S\/2015\/latte-art-changes-the-taste-of-coffee\/\">before<\/a>.<\/p>\n<ul>\n<li>According to one researcher, half of all taste is determined by vision, sound, and touch.<\/li>\n<li>Chips that make a high pitched crunch are perceived as being fresher than those that make a soft crunch.<\/li>\n<li>Strawberry mousse tastes 10% sweeter if served in a white container rather than a black one.<\/li>\n<li>Coffee tastes twice as intense, but two thirds as sweet, if served in a white mug rather than a glass one.<\/li>\n<li>Adding 2.5 ounces to the weight of plastic yogurt containers makes the eater feel 25% more filled.<\/li>\n<li>Toffee will taste 10% more bitter if eaten while listening to low-pitched music.<\/li>\n<li>Juice boxes with labels that have concave lines \u2013 that look like a smile \u2013 sell better than those with convex labels \u2013 which look like frowns.<\/li>\n<li>Red containers are associated with sweetness. Popcorn served in red buckets can make people think that salty popcorn is sweet.<\/li>\n<li>Blue containers make things taste saltier.<\/li>\n<li>Cadbury&#8217;s Koko milk truffles might have failed because the hard &#8220;k&#8221; sound makes products taste bitter. A soft &#8220;b&#8221; sound can make things taste sweeter.<\/li>\n<li>Cheesecake served on a round plate tastes sweeter than that served from a square one.<\/li>\n<\/ul>\n<p>Read more about the fascinating reasons why some of these associations hold true, how industries from restaurants, to hospitals, to carmakers are adapting the findings, and other fascinating details <a href=\"http:\/\/www.newyorker.com\/magazine\/2015\/11\/02\/accounting-for-taste?curator=MediaREDEF\">here<\/a>.<\/p>\n<p>Read our ongoing series on <a href=\"http:\/\/www.centives.net\/S\/tag\/foodonomics\/\">Foodonomics here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.newyorker.com\/magazine\/2015\/11\/02\/accounting-for-taste?curator=MediaREDEF\">The New Yorker<\/a><\/p>\n<p>Via: <a href=\"http:\/\/marginalrevolution.com\/\">Marginal Revolution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicola Twilley wrote about how our senses can affect the taste of what we eat, a topic that Centives has covered before. According to one researcher, half of all taste is determined by vision, sound, and touch. Chips that make a high pitched crunch are perceived as being fresher than those that make a soft [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[44],"class_list":["post-13453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin","tag-foodonomics"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/12\/122115_0320_HowToTasteH1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=13453"}],"version-history":[{"count":4,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13453\/revisions"}],"predecessor-version":[{"id":13461,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/13453\/revisions\/13461"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/13452"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=13453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=13453"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=13453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}