{"id":12625,"date":"2015-06-10T09:00:25","date_gmt":"2015-06-10T13:00:25","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=12625"},"modified":"2015-06-10T07:47:22","modified_gmt":"2015-06-10T11:47:22","slug":"whatever-happened-to-mapquest","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2015\/whatever-happened-to-mapquest\/","title":{"rendered":"Whatever Happened To MapQuest?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/06\/061015_1143_WhateverHap1.jpg\" alt=\"\" width=\"640\" height=\"360\" \/><\/p>\n<p>Chico Harlan looked into the depths of internet history and after clearing the dust away was surprised to find a thriving company:<\/p>\n<ul>\n<li>Fifteen years ago MapQuest was a verb much like Google. People would say that they are &#8220;MapQuesting&#8221; the directions to a place.<\/li>\n<li>Yet today it&#8217;s not at all a part of the national conversation \u2013 despite having the second highest share of the American mapping market.<\/li>\n<li>It has considered changing its name to get more attention but decided not to as it has a lot of brand equity. 40 million people use MapQuest every month.<\/li>\n<li>Unlike the users of Google, Bing, and Apple maps who find it preinstalled on their phones, users of MapQuest are making a conscious decision to find and use MapQuest specifically.<\/li>\n<li>The company has also tied up with businesses. Papa John&#8217;s uses MapQuest to power its pizza delivery system.<\/li>\n<li>The company is careful with its spending. HERE, a competing mapping service, has 6,000 employees. MapQuest makes do with 100.<\/li>\n<li>It has also avoided jumping on trends that attract a lot of attention but seemingly serve little purpose such as 3D buildings.<\/li>\n<li>As a result of this the company is profitable and after updating its website, is aiming for a second wind.<\/li>\n<\/ul>\n<p>Read more about the company, how it got here, how its parent company&#8217;s acquisition by Verizon could change things, and more over <a href=\"http:\/\/www.washingtonpost.com\/business\/economy\/does-mapquest-still-exist-as-a-matter-of-fact-it-does\/2015\/05\/22\/995d2532-fa5d-11e4-a13c-193b1241d51a_story.html?hpid=z7\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.washingtonpost.com\/business\/economy\/does-mapquest-still-exist-as-a-matter-of-fact-it-does\/2015\/05\/22\/995d2532-fa5d-11e4-a13c-193b1241d51a_story.html?hpid=z7\">The Washington Post<\/a><\/p>\n<p>Via: <a href=\"http:\/\/marginalrevolution.com\/marginalrevolution\/2015\/05\/monday-assorted-links-11.html\">Marginal Revolution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chico Harlan looked into the depths of internet history and after clearing the dust away was surprised to find a thriving company: Fifteen years ago MapQuest was a verb much like Google. People would say that they are &#8220;MapQuesting&#8221; the directions to a place. Yet today it&#8217;s not at all a part of the national [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/06\/061015_1143_WhateverHap1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=12625"}],"version-history":[{"count":4,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12625\/revisions"}],"predecessor-version":[{"id":12629,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12625\/revisions\/12629"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/12624"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=12625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=12625"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=12625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}