{"id":12533,"date":"2015-05-18T09:00:36","date_gmt":"2015-05-18T13:00:36","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=12533"},"modified":"2015-05-17T22:46:46","modified_gmt":"2015-05-18T02:46:46","slug":"people-give-up-if-a-video-doesnt-load-in-two-seconds","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2015\/people-give-up-if-a-video-doesnt-load-in-two-seconds\/","title":{"rendered":"People Give Up If A Video Doesn\u2019t Load In Two Seconds"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/05\/051815_0244_PeopleGiveU1.jpg\" alt=\"\" width=\"641\" height=\"427\" \/><\/p>\n<p>We&#8217;ve previously looked at how <a href=\"http:\/\/www.centives.net\/S\/2012\/how-much-you-value-your-time-in-a-fast-food-line\/\">every extra second waiting at a drive-thru leads to 4 cents less in revenue for a fast food chain<\/a>. According to a study covered by CBS, people value their time when waiting for videos to load pretty highly as well:<\/p>\n<ul>\n<li>People&#8217;s patience with a video that is loading lasts about two seconds.<\/li>\n<li>After that, for every additional second a video takes to load, a video loses viewers at a rate of 5.8%.<\/li>\n<li>After ten seconds half a video&#8217;s potential audience will have given up.<\/li>\n<li>People viewing longer videos are more forgiving, and will give a website an extra couple seconds before losing hope.<\/li>\n<li>Meanwhile those on the fastest internet connections seem to value their time the most and aren&#8217;t even always willing to give the two seconds that other more charitable users give.<\/li>\n<\/ul>\n<p>Read more <a href=\"http:\/\/connecticut.cbslocal.com\/2013\/01\/10\/study-streaming-video-viewers-lose-patience-after-2-seconds\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/connecticut.cbslocal.com\/2013\/01\/10\/study-streaming-video-viewers-lose-patience-after-2-seconds\/\">CBS<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve previously looked at how every extra second waiting at a drive-thru leads to 4 cents less in revenue for a fast food chain. According to a study covered by CBS, people value their time when waiting for videos to load pretty highly as well: People&#8217;s patience with a video that is loading lasts about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/05\/051815_0244_PeopleGiveU1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=12533"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12533\/revisions"}],"predecessor-version":[{"id":12536,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12533\/revisions\/12536"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/12532"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=12533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=12533"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=12533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}