{"id":12451,"date":"2015-04-29T09:00:04","date_gmt":"2015-04-29T13:00:04","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=12451"},"modified":"2015-04-29T08:26:56","modified_gmt":"2015-04-29T12:26:56","slug":"psychological-menu-tricks","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2015\/psychological-menu-tricks\/","title":{"rendered":"Psychological Menu Tricks"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/04\/042915_1224_Psychologic1.jpg\" alt=\"\" width=\"640\" height=\"474\" \/><\/p>\n<p>In the latest edition to our <a href=\"http:\/\/www.centives.net\/S\/?s=menu\">ongoing series on restaurant menu secrets<\/a>, Jessica Hullinger wrote about some of the psychological tricks that restaurants use to boost sales:<\/p>\n<ul>\n<li>Customers get uncomfortable if they&#8217;re presented with too many choices. The golden number of options per category of food (appetizers, entr\u00e9es etc.) seems to be about seven.<\/li>\n<li>Pictures boost sales of menu items by as much as 70%.<\/li>\n<li>However pictures also lower the perceived quality of the food \u2013 which is why high end restaurants rarely have photos on their menus.<\/li>\n<li>The price &#8220;$12.00&#8221; on a menu is far less appealing than simply &#8220;12&#8221;.<\/li>\n<li>Menus may often open with an expensive item \u2013 say a $100 lobster \u2013 to make a $70 item later on in the menu seem affordable.<\/li>\n<li>The most profitable items are strategically placed in the top right corner of the menu, since that&#8217;s where people look first.<\/li>\n<li>Profitable items might also be put in a box on their own to draw attention to it.<\/li>\n<li>Longer descriptions of food boost sales, in part because patrons think they&#8217;re getting more for their money.<\/li>\n<\/ul>\n<p>Read about the colour schemes that menus use, the power of nostalgia, and more over <a href=\"http:\/\/mentalfloss.com\/article\/63443\/8-psychological-tricks-restaurant-menus\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/mentalfloss.com\/article\/63443\/8-psychological-tricks-restaurant-menus\">Mental Floss<\/a><span style=\"color: #333333; font-family: Times New Roman; font-size: 11pt;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the latest edition to our ongoing series on restaurant menu secrets, Jessica Hullinger wrote about some of the psychological tricks that restaurants use to boost sales: Customers get uncomfortable if they&#8217;re presented with too many choices. The golden number of options per category of food (appetizers, entr\u00e9es etc.) seems to be about seven. Pictures [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[44],"class_list":["post-12451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin","tag-foodonomics"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/04\/042915_1224_Psychologic1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=12451"}],"version-history":[{"count":2,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12451\/revisions"}],"predecessor-version":[{"id":12453,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/12451\/revisions\/12453"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/12450"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=12451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=12451"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=12451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}