{"id":11984,"date":"2015-01-16T09:00:02","date_gmt":"2015-01-16T14:00:02","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11984"},"modified":"2015-01-16T07:13:27","modified_gmt":"2015-01-16T12:13:27","slug":"do-scary-adverts-work","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2015\/do-scary-adverts-work\/","title":{"rendered":"Do Scary Adverts Work?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/01\/011615_1210_DoScaryAdve1.jpg\" alt=\"\" width=\"640\" height=\"360\" \/><\/p>\n<p>The Economist took a look at adverts that aim to shock and awe:<\/p>\n<ul>\n<li>Gory adverts, such as those focused on the number of children who die as a result of speeding, leave a longer lasting impression on viewers than non-gory ones.<\/li>\n<li>However they are less effective at changing behaviour, possibly because extremist ads showcase threats that seem farfetched.<\/li>\n<li>Positive ads that encourage people to quit smoking, are, for example, more effective than negative ads that try to scare smokers with images of tumors.<\/li>\n<li>Cash strapped governments and NGOs may increase the use of shock ads, however, since they are more likely to be shared on social media and thus reach a wider audience.<\/li>\n<\/ul>\n<p>Read more <a href=\"http:\/\/www.economist.com\/news\/britain\/21638135-scary-adverts-dont-work-yet-they-are-everywhere-dont-stop-dont-look-dont-listen?frsc=dg%7Ce\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.economist.com\/news\/britain\/21638135-scary-adverts-dont-work-yet-they-are-everywhere-dont-stop-dont-look-dont-listen?frsc=dg%7Ce\">The Economist<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Economist took a look at adverts that aim to shock and awe: Gory adverts, such as those focused on the number of children who die as a result of speeding, leave a longer lasting impression on viewers than non-gory ones. However they are less effective at changing behaviour, possibly because extremist ads showcase threats [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2015\/01\/011615_1210_DoScaryAdve1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11984"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11984\/revisions"}],"predecessor-version":[{"id":11987,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11984\/revisions\/11987"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11983"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11984"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}