{"id":11818,"date":"2014-12-10T09:00:39","date_gmt":"2014-12-10T14:00:39","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11818"},"modified":"2014-12-11T07:55:10","modified_gmt":"2014-12-11T12:55:10","slug":"ab-testing-lingerie","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/ab-testing-lingerie\/","title":{"rendered":"A\/B Testing Lingerie"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/12\/121014_1144_ABTestingLi1.jpg\" alt=\"\" width=\"630\" height=\"803\" \/><\/p>\n<p>A\/B testing is the practice of presenting a different web experience to a proportion of customers. If the customers who see that altered experience are shown to be more lucrative ones \u2013 by, for example, spending more money on the site &#8211;\u00a0then more customers are shown that new web experience. It is commonly used by tech companies to improve the user experience, and was even used during Obama&#8217;s presidential campaign to increase donations.<\/p>\n<p>Now a lingerie company is using those principles wrote Rebecca Greenfield:<\/p>\n<ul>\n<li>Adore Me uses A\/B testing for each of its lingerie products to maximize sales.<\/li>\n<li>It has found that brunette models are more likely to sell lingerie than blondes.<\/li>\n<li>Buyers are more likely to purchase something if models have their hands around their head, perhaps playing with their hair, rather than on their hip. This can double sales.<\/li>\n<li>Props can distract from the product, although couches are okay.<\/li>\n<li>The company has found that it can raise prices on items modelled by its most popular models without seeing a drop in sales.<\/li>\n<\/ul>\n<p>See Adore Me&#8217;s most popular model, find out other company insights, and read more over <a href=\"http:\/\/www.fastcompany.com\/3038740\/most-creative-people\/this-lingerie-company-a-b-tests-the-worlds-hottest-women-to-see-who-mak\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.fastcompany.com\/3038740\/most-creative-people\/this-lingerie-company-a-b-tests-the-worlds-hottest-women-to-see-who-mak\">Fast Company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\/B testing is the practice of presenting a different web experience to a proportion of customers. If the customers who see that altered experience are shown to be more lucrative ones \u2013 by, for example, spending more money on the site &#8211;\u00a0then more customers are shown that new web experience. It is commonly used by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/12\/121014_1144_ABTestingLi1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11818"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11818\/revisions"}],"predecessor-version":[{"id":11821,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11818\/revisions\/11821"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11817"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11818"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}