{"id":11493,"date":"2014-09-22T09:00:31","date_gmt":"2014-09-22T13:00:31","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11493"},"modified":"2014-09-21T18:48:35","modified_gmt":"2014-09-21T22:48:35","slug":"mcbrunch","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/mcbrunch\/","title":{"rendered":"McBrunch?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/09\/092114_2233_McBrunch1.jpg\" alt=\"\" width=\"640\" height=\"433\" \/><\/p>\n<p>McDonald&#8217;s may be hoping that you&#8217;ll soon consider the fast food chain for your next weekend brunch writes Venessa Wong:<\/p>\n<ul>\n<li>McDonald&#8217;s has applied for a trademark for &#8220;McBrunch&#8221;.<\/li>\n<li>Brunch is one of the fastest growing category of foods, and McDonald&#8217;s is looking to revive disappointing financial results.<\/li>\n<li>Competitors such as Starbucks and Taco Bell have recently improved their morning menus, putting pressure on the burger chain.<\/li>\n<li>It&#8217;s unclear if such an initiative would be successful \u2013 the meal is typically associated with alcohol, something that McDonald&#8217;s is unlikely to serve anytime soon.<\/li>\n<li>It could do what Burger King did when it tried something similar and offer non-alcoholic cocktails such as Sprite mixed with fruit juices.<\/li>\n<li>The trademark could simply be a sign that the chain intends to extend its breakfast hours.<\/li>\n<\/ul>\n<p>Read Wong&#8217;s always excellent analysis, and find out how this could tie into &#8220;McDonald&#8217;s at midnight&#8221;, and why this might be much ado about nothing <a href=\"http:\/\/www.businessweek.com\/articles\/2014-09-10\/mcbrunch-is-mcdonalds-taking-breakfast-battle-into-the-weekend\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.businessweek.com\/articles\/2014-09-10\/mcbrunch-is-mcdonalds-taking-breakfast-battle-into-the-weekend\">Bloomberg Businessweek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s may be hoping that you&#8217;ll soon consider the fast food chain for your next weekend brunch writes Venessa Wong: McDonald&#8217;s has applied for a trademark for &#8220;McBrunch&#8221;. Brunch is one of the fastest growing category of foods, and McDonald&#8217;s is looking to revive disappointing financial results. Competitors such as Starbucks and Taco Bell have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/09\/092114_2233_McBrunch1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11493"}],"version-history":[{"count":3,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11493\/revisions"}],"predecessor-version":[{"id":11496,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11493\/revisions\/11496"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11492"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11493"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}