{"id":11436,"date":"2014-09-06T09:00:43","date_gmt":"2014-09-06T13:00:43","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11436"},"modified":"2014-09-07T10:17:18","modified_gmt":"2014-09-07T14:17:18","slug":"would-you-want-to-live-in-a-beer-ad","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/would-you-want-to-live-in-a-beer-ad\/","title":{"rendered":"Would You Want To Live In A Beer Ad?"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/09\/090614_2149_WouldYouWan1.jpg\" alt=\"\" width=\"639\" height=\"852\" \/><\/p>\n<p>Julie Turkewitz wrote about one town that has the opportunity to live in a beer ad. They&#8217;re not very thrilled about it:<\/p>\n<ul>\n<li>The makers of Bud Light are turning a small town into a beer ad by flying in 1,000 youngsters and making free beer available to them for a weekend.<\/li>\n<li>The main road of the town in Colorado has also been set up with outdoor hot tubs, concert stages, and sand pits.<\/li>\n<li>The 1,000 participants were selected through a contest where people submitted videos proving that they were &#8220;up for whatever&#8221;.<\/li>\n<li>A $500,000 donation was made to the city in return for being allowed to run the publicity stunt \u2013 big bucks for a town with an annual budget of just $10 million.<\/li>\n<li>The area will be rebranded as &#8220;Whatever, U.S.A.&#8221; for the duration of the stunt.<\/li>\n<li>Residents dislike the idea, fearing that it will ruin the tranquil spirit of the vacation town.<\/li>\n<li>Defenders point out that the initiative will bring tourists, employ locals, and boost sales for local bars and restaurants.<\/li>\n<\/ul>\n<p>Read more <a href=\"http:\/\/www.nytimes.com\/2014\/09\/05\/us\/colorado-town-prepares-to-become-beer-ad.html?_r=0\">here<\/a>, and find out why the deal was conducted in secret, what the donation will be used for, and what local residents have to say.<\/p>\n<p>Source: <a href=\"http:\/\/www.nytimes.com\/2014\/09\/05\/us\/colorado-town-prepares-to-become-beer-ad.html?_r=0\">The New York Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Julie Turkewitz wrote about one town that has the opportunity to live in a beer ad. They&#8217;re not very thrilled about it: The makers of Bud Light are turning a small town into a beer ad by flying in 1,000 youngsters and making free beer available to them for a weekend. The main road of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/09\/090614_2149_WouldYouWan1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11436"}],"version-history":[{"count":2,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11436\/revisions"}],"predecessor-version":[{"id":11438,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11436\/revisions\/11438"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11435"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11436"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}