{"id":11304,"date":"2014-08-07T09:00:42","date_gmt":"2014-08-07T13:00:42","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11304"},"modified":"2014-08-06T23:35:58","modified_gmt":"2014-08-07T03:35:58","slug":"hollywoods-marketing-headache","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/hollywoods-marketing-headache\/","title":{"rendered":"Hollywood\u2019s Marketing Headache"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/08\/080714_0328_HollywoodsM1.jpg\" alt=\"\" width=\"643\" height=\"402\" \/><\/p>\n<p style=\"text-align: left;\">Hollywood is struggling, writes Pamela McClintock. They have to spend more money than ever before to convince people to go watch their films.<\/p>\n<ul>\n<li>The latest Transformers film has become China&#8217;s all-time top grossing film, making over $300 million.<\/li>\n<li>It only cost about $5 million to market the film in China \u2013 incredible returns when compared to the $100 million spent on advertising in North America.<\/li>\n<li>Marketing costs for films have shot through the roof; in 2007 the original Transformers spent $150 million on ads. Now ad campaigns are around the $200 million mark \u2013 a 33% increase.<\/li>\n<li>And marketing campaigns in general are becoming less effective. They rely heavily on television but there&#8217;s no one single show that commands a wide audience. So movies have to be advertised on multiple timeslots and networks.<\/li>\n<li>Yet television spots aren&#8217;t getting any cheaper. They can go for as much as $700,000.<\/li>\n<li>Executives seem to underappreciate the power of social media. They only spend about $1 million marketing on it, but it plays an outsized influence on people&#8217;s movie preferences.<\/li>\n<\/ul>\n<p>Read more about how the Chinese government helps keep marketing costs down abroad, why movie revenues are trending down, and more over <a href=\"http:\/\/www.hollywoodreporter.com\/news\/200-million-rising-hollywood-struggles-721818\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.hollywoodreporter.com\/news\/200-million-rising-hollywood-struggles-721818\">The Hollywood Reporter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hollywood is struggling, writes Pamela McClintock. They have to spend more money than ever before to convince people to go watch their films. The latest Transformers film has become China&#8217;s all-time top grossing film, making over $300 million. It only cost about $5 million to market the film in China \u2013 incredible returns when compared [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/08\/080714_0328_HollywoodsM1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11304"}],"version-history":[{"count":4,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11304\/revisions"}],"predecessor-version":[{"id":11308,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11304\/revisions\/11308"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11303"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11304"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}