{"id":11211,"date":"2014-07-13T09:00:28","date_gmt":"2014-07-13T13:00:28","guid":{"rendered":"http:\/\/www.Centives.net\/S\/?p=11211"},"modified":"2014-07-12T20:46:43","modified_gmt":"2014-07-13T00:46:43","slug":"crumbs-an-obituary-2","status":"publish","type":"post","link":"http:\/\/www.Centives.net\/S\/2014\/crumbs-an-obituary-2\/","title":{"rendered":"Crumbs: An Obituary"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/07\/071314_0043_CrumbsAnObi1.jpg\" alt=\"\" width=\"644\" height=\"362\" \/><\/p>\n<p>Crumbs, the chain of cupcake stores, has shut its doors. Lisa Wirthman took a look at where it all went wrong:<\/p>\n<ul>\n<li>In an increasingly health conscious world selling cupcakes with 800 calories in them probably wasn&#8217;t a winning strategy.<\/li>\n<li>It had too many stores. Manhattan alone had 20, and they all cannibalized each other&#8217;s sales.<\/li>\n<li>The bakery made the fateful decision of expanding into suburban markets, but its business model really only works in busy cities.<\/li>\n<li>Crumb stores were much bigger than they needed to be and this led to high rents and unused capacity.<\/li>\n<li>In contrast Magnolia, another cupcake maker, has remained successful due to diversification of products, and fewer stores.<\/li>\n<\/ul>\n<p>Read more about what Crumbs did wrong and what Magnolia did right over <a href=\"http:\/\/www.mid-marketpulse.com\/the-business-lessons-behind-crumbs-collapse\/\">here<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.mid-marketpulse.com\/the-business-lessons-behind-crumbs-collapse\/\">Mid Market Pulse<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crumbs, the chain of cupcake stores, has shut its doors. Lisa Wirthman took a look at where it all went wrong: In an increasingly health conscious world selling cupcakes with 800 calories in them probably wasn&#8217;t a winning strategy. It had too many stores. Manhattan alone had 20, and they all cannibalized each other&#8217;s sales. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-bulletin"],"jetpack_featured_media_url":"http:\/\/www.Centives.net\/S\/wp-content\/uploads\/2014\/07\/071314_0043_CrumbsAnObi1.jpg","_links":{"self":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/comments?post=11211"}],"version-history":[{"count":4,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11211\/revisions"}],"predecessor-version":[{"id":11215,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/posts\/11211\/revisions\/11215"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media\/11210"}],"wp:attachment":[{"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/media?parent=11211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/categories?post=11211"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.Centives.net\/S\/wp-json\/wp\/v2\/tags?post=11211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}